Senior/VP, Sales

Job Description
VP of Sales
Remote - Brooklyn based
$200,000 – $300,000 + Performance-Based Bonus
A growing manufacturing company with approximately $40M in revenue is seeking a hands-on
VP of Sales to lead, develop, and strengthen an existing sales team while helping drive the company toward its next stage of growth. A major focus of this role will be bringing greater data, visibility, structure, and accountability to the sales organization.

The VP of Sales will dig deeply into CRM activity, pipeline data, conversion rates, meetings, opportunities, close rates, follow-up activity, and individual salesperson performance to understand exactly what is working, where opportunities are being lost, and where improvement is needed. They will analyze the data, identify trends and performance gaps, understand what is driving the numbers, and make clear recommendations around coaching, training, sales processes, staffing, accountability, and overall strategy.

The VP of Sales will work closely with individual salespeople, participate in ride-alongs, understand how they pitch, follow up, manage relationships, and sell the product, and combine those observations with the data to develop a complete picture of performance. The broader objective is to professionalize and strengthen the sales organization while helping develop the strategy, team, and infrastructure required to scale the business significantly beyond its current size.

Lead, manage, coach, and develop an existing team of approximately 9 sales professionals
Build a clear, data-driven understanding of how each salesperson is performing
Analyze CRM activity, pipeline movement, opportunities, meetings, conversion rates, close rates, follow-up activity, and other key sales metrics
Identify trends, bottlenecks, missed opportunities, and performance gaps throughout the sales funnel
Translate sales data into practical recommendations and clear action plans
Determine where performance issues stem from training, process, effort, strategy, product knowledge, or personnel
Establish meaningful KPIs and reporting that provide leadership with clear visibility into individual and overall sales performance
Ensure CRM data is accurate, complete, and consistently maintained
Evaluate sales pitches, client relationships, follow-up, product knowledge, and overall sales effectiveness
Provide consistent coaching, feedback, and training based on both performance data and firsthand observation
Strengthen sales processes, pipeline management, follow-up standards, and overall execution
Develop a more structured and consistent approach to sales training and development
Stay close to major opportunities and step in where additional leadership or support can help close business
Analyze broader customer and market trends and identify opportunities for additional growth
Evaluate the company's current sales channels and go-to-market approach and recommend changes where appropriate
Identify opportunities to expand into new customers, channels, products, markets, or revenue streams
Help determine what the sales organization needs to look like in order to support growth from approximately $40M toward $100M in revenue
Partner closely with ownership on both day-to-day sales performance and longer-term growth strategy
Proven experience successfully leading and developing a meaningful B2B sales team
Strong track record of improving sales performance and driving revenue growth
Highly analytical and comfortable digging deeply into sales data
Strong ability to identify patterns, diagnose problems, and turn data into actionable recommendations
Experienced with CRM reporting, pipeline analysis, KPIs, forecasting, and sales-performance metrics
Able to evaluate individual salespeople objectively based on both data and firsthand observation
Strong coaching and people-management skills
Comfortable holding salespeople accountable and addressing performance issues directly
Hands-on leadership style with a willingness to get into the details of individual deals and individual rep performance
Strong commercial instincts and ability to understand customers, products, pricing, and market opportunities
Strategic enough to identify new growth opportunities while remaining highly execution-oriented
Driven, proactive, and motivated by building and improving an organization rather than simply maintaining one