Sales Manager - Field Sales Division

Job Description
Job Description
Sales Manager – Field Sales Division
Role Overview
The Sales Manager is responsible for building, developing, and leading a high-performing field sales team that consistently generates qualified appointments and revenue opportunities. This role owns hiring, training, daily execution, and performance accountability for the team. Success is measured by consistent lead generation, rep development, and predictable pipeline output.

The Sales Manager directly manages 6–8 Field Representatives and is responsible for turning entry-level talent into disciplined, productive performers. Key Responsibilities1. Team Building & Staffing
Recruit, interview, and hire 6–8 field representatives
Maintain full team capacity at all times
Build a consistent candidate pipeline for growth and backfill
Set clear expectations on activity, standards, and performance from day one
2.

Training & Development
Deliver structured onboarding using Fortitude’s sales system
Train and reinforce:
Door approach and communication
Script execution
Objection handling
Appointment-setting standards
Conduct ongoing field coaching and ride-alongs
Develop reps into consistent, reliable producers
3.

Performance Management & Accountability
Run daily huddles to set expectations and track performance
Enforce activity and production standards:
Doors knocked
Conversations
Appointments set
Appointment quality
Address underperformance immediately with clear corrective action
Maintain consistent weekly output across the team
4. Field Execution & Standards
Maintain active presence in the field
Observe and coach real interactions in real time
Ensure reps consistently represent Fortitude with professionalism and energy
Enforce execution standards at the door
5.

Pipeline Ownership
Deliver consistent, high-quality appointments to the sales team
Ensure lead quality meets company standards (no low-intent appointments)
Align with sales team to improve conversion and feedback loops
Own weekly team production results
6.

Culture & Retention
Build and maintain a competitive, performance-driven environment
Reinforce Fortitude’s core values daily:
Develop Leaders
Deliver an Unmatched Customer Experience
Impact Communities
Retain top performers and actively manage out low performers
Develop clear advancement paths into sales roles
Success Metrics (Non-Negotiable)
Fully staffed team (6–8 reps consistently)
Consistent appointment volume per rep
High-quality appointments that convert into revenue
Strong retention of top performers
Stable, predictable weekly production
What We’re Looking ForCore Traits
High accountability and standards-driven
Strong field leadership presence
Competitive and performance-oriented
Ability to develop inexperienced talent into producers
Disciplined operator who executes consistently
Experience
Experience in door-to-door or direct sales
Experience leading or developing a sales team (preferred)
Proven ability to drive results through a team
Compensation & Structure
Base salary + performance commission overrides
Bonuses tied to:
Team production
Appointment volume
Revenue generated
Company Vehicle, 401K w Company Match, Technology Package
About Fortitude Roofing
Fortitude Roofing is a rapidly growing company with a mission to improve communities through exceptional service.

Our core values drive everything we do

Develop Leaders: We invest in our team members, providing mentorship and resources to help you succeed. Deliver an Unmatched Customer Experience: We go above and beyond—always prioritizing the needs of others above our own.

Impact Communities: We proudly give back by supporting autism organizations, local charities, youth sports, and first responders.
At Fortitude Roofing, we value respect, teamwork, and a healthy dose of humor. Your hard work will be recognized, your growth will be supported, and your contributions will truly matter.