Marketing Manager

Job Description
Job Description
Description
We are currently seeking a Marketing Manager to play an integral role on our Professional Services team. The Marketing Manager will be part of a team that is leading the content strategy for one of the world’s largest tech companies. As a member of the team, you’ll partner closely with the client’s content marketing manager to ensure their priorities become our priorities.

The ideal candidate will have experience developing and executing marketing strategies across channels, thrives with tight deadlines and changing needs and knows how to interpret data.

Primary Duties and Responsibilities
Collaborate with client stakeholders and SMEs to establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and workstreams
Help drive the execution of content marketing initiatives from start to finish, leveraging internal support and driving collaboration
Analyze performance data, customer insights, market analysis, and marketing best practices to build successful strategies, complete with formal proposals and recommendations on tactics
Partner with other client agency teams across CRM and social media performance marketing and web teams to design, test and evolve lead nurturing tactics.

Working in partnership with Skyword’s creative operations and editorial teams, develop creative briefs and guide creative direction to meet objectives for all content
Gather customer and market insights to inform overall content strategy - leading to increased customer conversions, and generating more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills, Knowledge and Expertise
Bachelor's degree or equivalent
7-10 years of digital marketing experience
3-5 years of search, social and content marketing experience
What we would like to see:
Experience working with digital advertising agencies or consultancies
Strong understanding of the entire marketing ecosystem
Working knowledge of Microsoft Word, Excel and PowerPoint
Strong organizational skills, written and verbal communication skills
Ability to analyze issues and develop relevant and actionable plans, and recommendations
Ability to build partnerships and foster teamwork in a fast-paced environment
Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives
Able to thrive in an entrepreneurial culture
Comfort with technology and the ability to discuss basic Internet technologies with clients
Ability to think strategically and identify and resolve problems, while maintaining a strong customer focus
Able to think outside the box and come up with creative solutions to challenges
Ability to manage time around unexpected situations and/or requests and prioritize workflow by the opportunity
Why Skyword?

We offer

A competitive market-based salary
Medical, dental, vision, life, and disability insurance plans
401(k) Profit Sharing plan
Flexible vacation time
12 paid holidays
Volunteer days
An open, friendly work environment
Many things can hold us back from applying to a job posting. The truth is, there's no such thing as the “perfect” candidate. Skyword is building a diverse, equitable and inclusive organization, so however you identify and whatever background you bring with you, will only complement the team we already have in place. At Skyword every team member can grow and develop.

So, please apply if this role inspires you, and would make you want to bring your best to work every day. We’ll bring the rest to make this a memorable experience! Location
Skyword is a remote first organization with a corporate office in Boston, MA. We are open to qualified candidates who can work from our Boston, MA office or remotely from their home.