Sales Representative- PAID TRAINING / FULL TIME

Sales reps solicit orders for all products listed in their book from each of their retail accounts. They also sell these retailers' business-building ideas for the products listed in their book. To do that, they are responsible for understanding in-store and on-premise merchandising principles and to suggest uses of these principles in each of their retail accounts. They are expected to manage their territory in such a way that both the suppliers, the distributor and their retail accounts will obtain the very best possible sales from the products they are responsible for selling.

Customer Relations: Effectively establish and develop rapport with all customers.
Handle customer complaints, delinquent payments, and similar activities.
Identify and pursue new opportunities and customers.
Answer questions and present proof for sales proposals.
Sell new items, brand extensions, ad features, displays and promotions to both on- and off-premise accounts.
Effectively communicate with Team Leader and drivers any problems, issues, or opportunities within sales territory.

Account Maintenance: Leave account shelves and back rooms orderly and organized; maintain proper inventory levels.

Quality Assurance: Maintain acceptable quality ratings.
Utilize dot rotation and “move” policy correctly.
Follow and maintain quality distribution per company standards with product properly faced up and clean. use creative and current POS.

Point of Sale: Promote products clearly and accurately through use of current, fresh POS material; Adhere to and uphold all company policies and procedures. Computer literate. or two to four years related experience and/or training; Ability to effectively present information and respond to questions from managers, customers, and the public. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to receive a Michigan Liquor Control Card, a valid Michigan driver’s license and adequate auto insurance.

Medical - Three low premium plans for you to choose from

Low-cost Dental plan
Company Paid Life Insurance
~ Company Paid Short Term Disability
~ Voluntary Short-Term Disability
~ Voluntary Long-Term Disability
~ Mileage Reimbursement. Our employees are compensated per mile for the use of their own car. Cell Reimbursement. Our Sales personnel are given the option of a company phone or are reimbursed for the use of their own cell phone. We look internally to fill positions to help our employees advance in their careers.

Must be able to communicate effectively with customers, supervisors, and co-workers. Ability to stand, walk and move in and out of a vehicle throughout the day. The job is performed seated in a vehicle and in customer locations where product is sold.

About Alliance Beverage: they moved to the Grand Rapids area, where Larry founded Kent Beverage. However, after seeing his friends thrive in the beer distribution business, Tim decided to make a change, purchasing Grand Rapids' B&B Beer in 1977. On May 13, 2013, Kent Beverage and B&B Beer merged, forming Alliance Beverage—a company committed to being the “Preferred Distributor” for everyone it interacts with.

From day one, Alliance has prioritized recruiting top talent and upholding the highest standards of integrity, teamwork, and respect, aiming to enrich the lives of associates, customers, suppliers, and the community. By offering a diverse range of quality products and a supportive, accountable environment, we continually seek to create positive and lasting relationships. Today, Alliance Beverage is a team of over 550, proudly serving more than 6,000 customers across Western Michigan.

With three distribution centers and six sales offices, our team members are not just employees—they’re neighbors who are actively involved in the communities they serve.