Marketing Analyst / Data Analyst

Job Summary

We are seeking a Marketing Analyst / Data Analyst with 1–3 years of experience to support business and marketing teams through data analysis, reporting, and performance measurement. This role will be responsible for collecting and analyzing data from multiple sources, developing reports and dashboards, monitoring key performance indicators, evaluating marketing campaigns, and identifying trends and opportunities that support business growth.

The ideal candidate will have a strong analytical mindset and hands-on experience with SQL, Excel, Power BI or Tableau, along with an understanding of marketing analytics, customer behavior, campaign performance, and business reporting. The candidate should be able to translate business requirements into meaningful analysis and clearly communicate insights to stakeholders.

Responsibilities

• Collect, clean, validate, and analyze business, customer, and marketing data from multiple sources.
• Write SQL queries to extract, organize, and analyze data.
• Use Excel for data analysis, reporting, reconciliation, and ad-hoc analysis.
• Develop and maintain dashboards, reports, and performance scorecards using Power BI, Tableau, or similar tools.
• Monitor business and marketing KPIs, including leads, conversions, engagement, customer acquisition, revenue, and ROI.
• Analyze marketing campaigns and identify trends, patterns, and opportunities for improving performance.
• Analyze customer behavior, engagement, segmentation, and conversion trends.
• Analyze website traffic, campaign performance, and customer journeys.
• Support A/B testing and evaluate campaign results.
• Perform trend, correlation, and performance analysis on large datasets.
• Gather business and reporting requirements from marketing, sales, product, and business teams.
• Translate business requirements into data and reporting solutions.
• Prepare weekly, monthly, and ad-hoc reports for management and stakeholders.
• Identify data-quality issues and work with appropriate teams to resolve discrepancies.
• Conduct market and competitor analysis when required.
• Document data sources, reporting processes, metrics, and analytical methodologies.
• Identify opportunities to improve reporting processes and automate repetitive analysis.
• Present analytical findings and recommendations to technical and non-technical stakeholders.

Qualifications

• 1–3 years of experience in Data Analytics, Marketing Analytics, Business Analytics, Business Intelligence, or a related field.
• Bachelor's degree in Computer Science, Information Systems, Business Analytics, Statistics, Mathematics, Marketing, or a related discipline.
• Strong hands-on experience with SQL and Microsoft Excel.
• Experience with Power BI, Tableau, or similar business intelligence tools.
• Working knowledge of Python for data analysis.
• Experience working with business, customer, or marketing datasets.
• Understanding of KPIs, data visualization, reporting, and performance analysis.
• Knowledge of marketing campaign metrics, customer engagement, conversion analysis, and ROI.
• Strong analytical and problem-solving skills.
• Ability to translate data into clear and actionable business insights.
• Strong communication and presentation skills.