Full timeMarketing

SEO Specialist

Distribution CenterSmithton, Pennsylvania🇺🇸United States

Quick overview

SeniorityMid Senior

Employment typeFull Time

Work modeHybrid

LocationSmithton, Pennsylvania, United States

SEO

Job description

As an SEO Specialist at the DICK'S Sporting Goods Distribution Center, you will drive organic visibility for our wholesale and distribution operations in a fast-paced logistics environment. You'll research keywords, optimize product and category content, support technical SEO improvements, and partner closely with marketing, e-commerce, and distribution teams to ensure athletes and outdoor enthusiasts can easily find the products they need. In our safety-first, team-oriented culture, you'll receive ongoing training, growth opportunities, and competitive benefits while helping power our nationwide distribution network.

Responsibilities

Develop and execute SEO strategies to increase organic traffic for wholesale and distribution content.
Conduct keyword research and optimize product, category, and informational pages.
Collaborate with e-commerce, merchandising, and marketing teams to align SEO with business goals.
Monitor site performance using analytics and SEO tools; report on rankings, traffic, and conversions.
Identify and resolve technical SEO issues in partnership with IT and web teams.
Create and maintain SEO best-practice guidelines for distribution center and B2
B content.
Support content planning for blogs, landing pages, and guides targeting athletes and wholesale partners.
Stay current with SEO trends, search engine algorithm updates, and competitive landscape.
Ensure all SEO efforts support a safety-first, team-focused, performance-driven culture.

Required Skills