SEO Specialist

As an SEO Specialist at the DICK'S Sporting Goods Distribution Center, you will drive organic visibility for our wholesale and distribution operations in a fast-paced logistics environment. You'll research keywords, optimize product and category content, support technical SEO improvements, and partner closely with marketing, e-commerce, and distribution teams to ensure athletes and outdoor enthusiasts can easily find the products they need. In our safety-first, team-oriented culture, you'll receive ongoing training, growth opportunities, and competitive benefits while helping power our nationwide distribution network.

Responsibilities

• Develop and execute SEO strategies to increase organic traffic for wholesale and distribution content.
• Conduct keyword research and optimize product, category, and informational pages.
• Collaborate with e-commerce, merchandising, and marketing teams to align SEO with business goals.
• Monitor site performance using analytics and SEO tools; report on rankings, traffic, and conversions.
• Identify and resolve technical SEO issues in partnership with IT and web teams.
• Create and maintain SEO best-practice guidelines for distribution center and B2
• B content.
• Support content planning for blogs, landing pages, and guides targeting athletes and wholesale partners.
• Stay current with SEO trends, search engine algorithm updates, and competitive landscape.
• Ensure all SEO efforts support a safety-first, team-focused, performance-driven culture.

Required Skills

• SEO strategy
• Keyword research
• On-page optimization
• Content optimization
• Technical SEOAnalytics and reporting
• HTML/CSS basics
• E-commerce SEOSite audit tools (e.g., Screaming Frog)
• Google Search Console