Program Manager - Marketing & Communications

Software Guidance & Assistance, Inc. (SGA) is searching for a Program Manager - Marketing & Communications for a CONTRACT assignment with one of our premier Insurance clients in New York, NY . This position can be performed remotely, but candidates must be available to work EST business hours.
Responsibilities :

• Lead the planning, discovery, assessment, and execution strategy for a large-scale enterprise marketing and communications initiative.
• Conduct comprehensive audits of marketing, communications, digital, web, video, PDF, and other customer-facing and internal assets.
• Partner with business stakeholders to identify impacted materials, workflows, systems, dependencies, and ownership.
• Conduct stakeholder interviews, gather requirements, document risks, and establish program scope.
• Develop and maintain a centralized inventory of affected assets, processes, and owners.
• Assess asset complexity, implementation effort, regulatory considerations, compliance requirements, and business impact.
• Develop comprehensive program roadmaps outlining phases, milestones, dependencies, resource requirements, and critical paths.
• Establish prioritization frameworks based on business needs, regulatory requirements, customer impact, and implementation complexity.
• Build program governance structures, decision-making processes, reporting mechanisms, and execution standards.
• Coordinate complex dependencies across marketing, creative, digital, legal, compliance, product, and operational teams.
• Lead cross-functional working sessions, status meetings, and stakeholder discussions to drive decisions, resolve blockers, and maintain accountability.
• Manage end-to-end creative project execution, including briefing, concept development, copy/design, versioning, proofing, approvals, and production handoff.
• Manage regulatory approval dependencies, including state filing/refiling workflows and compliance review sequencing.
• Monitor program performance, asset throughput, approval cycle efficiency, risks, and milestone delivery.
• Prepare executive-level status reports, program health assessments, and strategic recommendations.
• Identify opportunities to streamline workflows, improve operational efficiency, and reduce implementation risks.
• Support the transition from discovery and planning into full-scale execution and delivery.

Required Skills :

• 8-10+ years of experience in program management, project management, enterprise transformation, or agency operations.
• Strong experience managing large-scale marketing, communications, creative operations, or digital content initiatives.
• Proven experience leading complex, cross-functional enterprise programs involving multiple stakeholders and workstreams.
• Demonstrated experience conducting discovery, audits, assessments, asset inventories, or operational planning initiatives.
• Experience developing comprehensive program roadmaps, governance structures, prioritization frameworks, and implementation plans.
• Experience managing creative projects end-to-end, from kickoff through final delivery.
• Strong understanding of creative production workflows, including briefing, concepting, copy/design development, versioning, proofing, approvals, and production handoff.
• Experience managing complex dependencies, risks, approval bottlenecks, and competing business priorities.
• Ability to lead stakeholder meetings, drive decisions, and establish accountability across cross-functional teams.
• Strong organizational, facilitation, communication, and stakeholder management skills.
• Ability to navigate ambiguity, establish structure, and influence decisions without direct authority.
• Experience managing executive communications and presenting program recommendations to senior leadership.
• Strong problem-solving skills and ability to manage multiple concurrent workstreams and aggressive timelines.
• Ability to work remotely during EST business hours.

Preferred Skills :

• Experience within insurance, financial services, healthcare, or another regulated industry.
• Experience supporting enterprise marketing, creative operations, digital communications, or customer-facing content programs.
• Experience leading large-scale enterprise rebranding, asset migration, content modernization, or change management initiatives.
• Experience managing high-volume marketing or creative asset inventories and transformation programs.
• Understanding of regulatory review processes, compliance approvals, content governance, and legal dependencies.
• Familiarity with insurance regulatory requirements, including state filing/refiling processes and approval sequencing.
• Experience working with in-house creative teams, marketing agencies, and external production partners.
• Experience with Adobe Workfront or similar enterprise project and portfolio management tools.

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SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.
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