Digital Marketing Assistant Manager

Job Description
Job Description
Digital Marketing Assistant Manager – Maryland/Philadelphia Market
Join a growing, multi-location organization in the gaming, hospitality, entertainment, and restaurant space. This opportunity is ideal for a hands-on digital marketer who wants ownership of sophisticated, enterprise-level search campaigns and is eager to make a measurable impact across multiple brands.

Digital Marketing Assistant Manager Benefits & Compensation
Competitive salary range of
$70,000–$75,000
Hybrid work schedule with approximately
2–3 onsite days per week and flexible onsite arrangements
Exposure to multiple brands and properties in a dynamic industry
Opportunity to influence paid, organic, and emerging AI search strategies at scale
Digital Marketing Assistant Manager Requirements & Qualifications
2–3+ years of direct search/SEM campaign management experience
Proven ability to independently manage paid search campaigns from strategy through optimization and reporting
Strong experience with Google Ads and Google Analytics 4
Experience managing significant paid search budgets
Bachelor’s degree in Marketing, Communications, Media, or related discipline, or equivalent professional experience
Ability to obtain and maintain any required gaming license in the applicable jurisdiction
Digital Marketing Assistant Manager Preferred Background & Skills
Experience within an agency or sophisticated in-house digital marketing environment
Strong Excel skills and experience with reporting and analytics
Familiarity with SEO strategy and web analytics
Experience with Google Ads Editor, Google Tag Manager, Semrush, Looker Studio, Sitecore, Schema, or project management platforms
Google Ads and Google Analytics 4 certifications are a plus
Hospitality or gaming industry experience is beneficial but not required
Digital Marketing Assistant Manager Day-to-Day Responsibilities
Manage and optimize enterprise-level paid search/SEM campaigns, primarily through Google Ads
Help oversee a
$1M+ annual paid search budget
, including bid management, budget allocation, and forecasting
Conduct keyword research, develop ad copy, and establish bidding strategies to meet KPIs
Develop and execute A/B testing and learn strategies for continuous improvement
Analyze campaign performance regularly and translate data into actionable recommendations
Collaborate with internal teams, agencies, and vendors across multiple properties and business units
Support SEO strategy efforts, including keyword analysis, content optimization, and technical site enhancements
Utilize tools such as Google Analytics 4, Google Search Console, Semrush, and Google Ads Editor
Stay current on evolving SEM, SEO, and AI search trends and share insights with team members
This role offers a unique chance to grow professionally while working with a respected organization that values creativity, data-driven decision-making, and collaboration.