Social Media and Communication specialist/Digital Marketing( Need Local to MI Only)

Job Title: Social Media and Communications Specialist
Location: 4 Park Lane Blvd Dearborn MI 48126-4259 United States
Work Authorization: +
Sub Requirements:
Was this candidate ever employed with FordDirect or Ford Motor Company?
Was this candidate ever a contractor with FordDirect or Ford Motor Company?
Social Media and Communications Specialist
The Shop_ is FordDirect s B2B eCommerce platform for automotive Dealers launched January 2024. The Specialist will be responsible for evolving _The Shop_ brand, executing social media strategy and tactics, and assisting with content creation, and communications/PR related to _The Shop. The Shop_ operates with three core principles:
1) Dealers First;
2) Excellence;
3) Transparency

The goal for _The Shop_ is to be the dealers first stop when looking to research and purchase solutions to support their dealership.
This hands-on role will be responsible for driving awareness of and engagement with The Shop website and help drive Dealer enrollments across multiple channels. Initial focus will lean heavily on social media strategy and tactics, and this role will be instrumental in executing (hands on keyboard) The Shop s social media efforts, including managing a content calendar, creating organic content from materials we have, working with multiple sources to create and manage new content and be responsible for reporting social media metrics to both our internal and external stakeholders.

The ideal candidate enjoys being in a start-up or early phase team environment and finding untapped opportunities but also has the skills to operate at the OEM level. The candidate should be excited by the opportunity to build and be both strategic and tactical and is willing to roll up their sleeves. This individual will be responsible for creating and posting content.
*Additionally, this role requires* ** *excellent writing and collaboration skills.*

Candidates with eCommerce, B2B, and Auto Retail backgrounds are a plus

Essential Functions

• Executing (hands on keyboard) The Shop s social media efforts across multiple channels, including posting and reposting content, managing a content calendar, working with multiple sources to create and manage content and being responsible for reporting social media metrics to both our internal and external stakeholders.
• Continued refinement and execution _The Shop s_ social media strategy and plan and working within the overall marketing plan.
• Develop and continuously refine _The Shop s_ brand messaging and communications/PR for internal and external audiences across multiple channels, including copywriting.
• Manage content creation and amalgamate content from vendors for _The Shop_ Community pages including webinars, white papers, one-pagers, newsletters, case studies, videos, educational and training materials, etc. and determine how best to amplify this content on The Shop and its social media properties.
• Support The Shop team for social media content, communications/PR and marketing as requested and needed.
• Support execution of key activities, offers, events, dealer meetings and tradeshows including planning and promotions.
• Track performance metrics, analyze data, and suggest actionable strategies to improve reach, engagement, and conversions.
• Maintain the authentic, trusted, and consistent tone and voice of _The Shop_ brand across all platforms.

Qualifications/ Experience

• Marketing experience including social media, communications, events, and PR (at least 5 years).
• Experience working for a start-up, building a new brand or refreshing an existing brand (company, product, or service).
• Automotive marketing experience for dealer-based products or solutions.
• Content development and key messaging collaborating with multiple audiences and channels.

Skills, Knowledge, and Abilities

• Deep and broad knowledge of social media.
• Experience in eCommerce or B2B marketing preferred.
• Experience with Dealer solutions and software services.
• Exceptional writing and editing skills.
• Ability to effectively communicate across all channels and multiple social media platforms.
• Strong understanding of major social media platforms (LinkedIn, YouTube, Instagram, etc.) and their algorithms.
• Proficient in social media management tools and analytics platforms.
• Experience with graphic design tools (ie. Adobe Creative Suite) and social media content creation apps.
• Ability to demonstrate good judgment and integrity.
• Ability to work independently as part of a high performing team and has a positive can do attitude.
• Excellent organization, flexibility and time management skills, and the ability to work in a dynamic, deadline-driven environment.
• Education - Bachelor s degree in marketing, business, strategy, communications, public relations, or related field.