Senior Product Marketing Manager

About the Role

A B2B SaaS company serving the construction sector is seeking a Senior Product Marketing Manager to build its product marketing function. You will shape how customers across multiple markets discover, evaluate, and adopt the company's products.

What You'll Do

• Develop positioning and messaging for customer segments, buyer personas, and markets.

• Audit existing materials, establish the product marketing playbook, and build the function from the ground up.

• Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.

• Own sales enablement, including battlecards, competitive guidance, one-pagers, ROI calculators, demo scripts, and deal coaching.

• Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption.

• Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.

• Lead positioning and messaging strategy for a website rebuild.

• Turn customer interviews, win/loss data, and market signals into actionable insights and customer evidence.

• Develop customer advocates for references, case studies, and events, and advise regional marketing managers on messaging.

What We're Looking For

• Five to eight years of B2B SaaS product marketing experience, including work with established teams and experience building a function from scratch.

• Experience owning product marketing for a SaaS business serving large organizations, with fast-paced sales cycles.

• Experience managing product marketing across multiple regions and working independently in an evolving environment.

• Background marketing to construction, property technology, or other conservative, process-heavy industries and technical or field-based buyers.

• Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation.

• Authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $130,000 to $160,000 USD annually. Visa sponsorship is not available.

Location

Remote within the United States. Primary location: Austin, Texas.