Event Sales/ Planning Coordinator (m/w/d)

Event Sales Manager
Reports To: Director of Sales & Events / Director of F&B / General Manager
Sales & Events – Food & Beverage
José Andrés Group (JAG) is a hospitality company led by Chef José Andrés, known for outstanding guest experiences, innovation, and a values-driven culture. Our teams bring world-class food and warm hospitality to life across acclaimed concepts worldwide. The Event Sales Manager drives profitable private dining and events revenue while delivering gracious, detail-perfect experiences.

You’ll own the full sales cycle—from prospecting and proposals to contracting, BEO creation, and post-event follow-up—partnering closely with Culinary, Beverage, and Operations to execute flawlessly and build repeat business. Sales Strategy & Pipeline Management
Prospect and qualify leads across corporate, social, hotel, and agency segments; conduct site visits and tastings. Build proposals and menus tailored to occasion, budget, and brand standards; Manage holds, options, and room blocks (as applicable); secure deposits and signed contracts to policy.

Maintain accurate forecasts, pace, and pipeline health; Event Design, BEOs & Execution Partnership
Translate client vision into detailed BEOs (menus, staffing, floor plans, AV, décor, timelines). ensure teams have complete and current event specs. Be on-site for key programs as needed; support real-time adjustments that protect guest experience and margin. Conduct post-event recaps; Client Service & Account Growth
Provide white-glove service from first inquiry to post-event thank-you; maintain CRM notes and contact plans.

Grow repeat and referral business with strategic touches, offers, and partnerships. Manage VIP, concierge, and hotel partner relationships where applicable. Partner with Culinary/Beverage on seasonal packages, tasting notes, and costed menus. Align with Operations on staffing plans, set-ups, and service standards; with Marketing/PR on content and promotions. Coordinate with Finance on invoicing, deposits, credits, and final billing accuracy. Revenue Management & Reporting
Optimize mix and margins via pricing, minimums, upsells (pairings, premium bars, enhancements), and room usage.

Track KPIs (inquiries, conversion, ADR, covers, revenue mix, event profitability) and share weekly dashboards. Compliance & Brand Standards
Ensure contracts, COIs, permits, and vendor agreements meet company and local requirements.

Uphold JAG brand voice and service standards across proposals, collateral, and the guest journey.
3–5+ years of event/private dining sales in upscale restaurant, luxury hotel, or catering environment.
~ polished client presence and writing skills.
~ Proficiency with CRM and event tools (e.g.,
Strong project management and attention to detail; Schedule flexibility (nights/weekends/holidays) based on event needs. Hybrid office/on-property; frequent walk-throughs of event spaces and dining rooms. Stand/walk for extended periods during events; occasional lifting of materials up to ~25–35 lbs.

Competitive salary with performance-based bonus
Retirement savings program
Professional development and growth within an award-winning hospitality group