Head of Product Marketing (Remote)

As Associate Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of Enterprise Informatics products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth. Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks.

Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders
Own executive-level readiness and accountability for successful launches and revenue impact
Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas
Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative
Ensure consistency and quality of messaging across all customer touchpoints and regions
Customer, Market & Competitive Intelligence
Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction
Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership
Champion a customer-centric approach across the organization
Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams
Ensure alignment between product marketing initiatives and pipeline/revenue goals
Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale
Partner & Ecosystem Marketing Leadership
Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes
Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation
Supervise, coach, and evaluate team members to ensure high performance and professional development.

Set clear goals, conduct regular performance reviews, provide constructive feedback and development plans, and implement improvement plans when needed. Recruit, onboard, and train new employees, ensuring alignment with organizational policies and culture. Define organizational structure, roles, and career development pathways
Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making
Other functions may be assigned and management retains the right to add or change duties at any time.

Bachelor’s degree or equivalent experience required.
~10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industries
~ Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials
~ Strong analytical mindset with experience using data to drive decisions
~ Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus
~ Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms
~ Microsoft Office experience required
Quality Standards
Communicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, visitors, and vendors.

Demonstrates initiative, personal awareness, professionalism and integrity, and exercises confidentiality in all areas of performance. Follows all local, regional and country laws concerning employment. Follows all DeepHealth policies and procedures. Follows data privacy, compliance, safety and confidentiality standards at all times. Promotes good public relations on the phone and in person. consistently punctual with respect to working hours, meal and rest breaks, and maintains satisfactory personal attendance in accordance with DeepHealth guidelines.

Completes job responsibilities in a quality and timely manner. Travel
This position requires domestic / international travel up to 10%. Remote