Head of Field Marketing

The Marketing Innovation Manager is responsible for turning ideas into business. As a member of the Marketing Management team, you are responsible for the facilitation of all activities necessary to achieve sales and profit objectives supporting Fresh Express portfolio of branded and private brand business, in the U.The key responsibility of this individual is to help drive volume growth with existing and new customers while delivering profitability.

Work collaboratively with Marketing, R&D, Sales, Purchasing, Operations and Finance to support Product Innovation, Renovation and Sku rationalization initiatives. Assess Innovation opportunities using a broad spectrum of research resources including primary, secondary and syndicated data sources.

Leverage sound analytics to develop new business and consumer insights to build future both within our categories and with retail customers
Leverage your financial acumen to influence new product launch recommendation that is profitable for the company as well as initiatives that grow the category
Develop, lead and manage business line, leveraging critical thinking and strategic recommendations, defining product objectives and strategy, positioning, pricing, packaging, and product lifecycle management
Lead and develop team expertise of the target consumer and deliver product and messaging that drive affinity for the brand
Actively lead all plans to achieve established brand targets.

This includes consistent tracking against targets and identifying when gap closure initiatives are required
Partner with sales teams to turn brand programs into volume driving in-store/online activations
MBA required, 8+ years of CPG experience preferred. Background in Perishable food preferred
~3-5 years' experience managing new product concept development, testing and launches
~ Analyze data, incorporate multiple insights, and develop creative solutions
~ Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.