Marketing Copywriter(Native English Speakers only )

At HALSTEAD, we see growth as a system rather than a collection of marketing services, and it's the same thinking that put us on the Inc. 5000 list of America's fastest-growing private companies in 2026, so copy is one of the parts that has to pull its weight inside that system. As a copywriter, you'll write for the landscape and outdoor living companies we partner with, across their websites, blogs, email, social and ads, and every piece you write connects back to what that company is trying to grow.

You'll move between different clients, projects and goals instead of living inside one brand with one message, and along the way you'll learn how demand generation, SEO, paid media and sales work together. This position is 100% remote. Write creative, polished copy that fits each client's strategy, tone of voice and growth goals. Build website copy on StoryBrand principles, which is the standard framework our team uses to make the client's customer the hero and give every page a clear path to action.

Partner with the SEO team on keywords and structure, so that everything you write works for search and for the people reading it. Anything that lives online is SEO content and gets optimized that way, including for visibility in AI search. Research thoroughly using reputable websites, our Notion Company Hub, client-provided material and internal documentation, and interview the experts on our team when you need the facts straight from the source. Write client job descriptions using their material and comparable postings on job search engines.

Track and cite sources for any claims that need support. Help position each client as the expert in their craft, writing for the homeowners and the property and facility managers who are sizing them up before they ever reach out. Work closely with paid media managers, web and graphic designers, the SEO team and project managers to create and review content and keep messaging consistent across every channel. Bring ideas for improving content to the table without waiting to be asked.

Talk KPIs comfortably with PMs, designers, paid media, SEO and leadership, and understand how your copy contributes to leads, opportunities and revenue.

Website copy
Blog posts for client websites
B2B offers for websites like our own
Email marketing content
Social media posts
Social media ad copy
Copy for video and graphics
Fluff-free writing with no filler sentences or words
~ Copy that shows real knowledge of the landscape industry, from the services and the seasonality to how your clients' customers buy, along with continued growth in your voice, quality and attention to detail
~ Content that stays on topic and is aligned to the goal it was written for
~ Steady improvement in voice, quality, attention to detail and landscape industry knowledge
~ Medical insurance with HSA and PPO plan options, with premium for the employee paid by the company
~50% of the dental premium paid by the company
~ Paid training and professional development
~10 paid holidays: New Year's Day, Martin Luther King Jr.

Day (3rd Monday in January), Memorial Day, Independence Day, Labor Day, Thanksgiving Day, the Friday after Thanksgiving, Christmas Eve, Christmas Day and Boxing Day
~ Snack, coffee and tea subscriptions
~ Branded company swag