Remote Senior Performance Marketing Manager

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses. We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere.

We’re backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more. We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other’s growth.

If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide. We are looking for a performance marketer who is still in the accounts. You will own paid as a growth engine at Fieldguide: paid search, paid social, third-party media, landing page conversion, and the website as a demand tool. Our ambition is for paid to deliver 30 to 50% of high-quality MQLs and 30% of total pipeline. You will work alongside a peer who owns campaign demand (webinars, nurture, email), so you can go deep on performance rather than spreading thin.

And conversion optimization is coming back in-house, which means the testing program is yours to build rather than inherit. Google Ads and Microsoft Ads end to end: keyword and query strategy, bid management, ad copy, negatives hygiene, and landing page pairing. Drive CPA down and pipeline efficiency up, and be able to name the changes that did it. LinkedIn Ads end to end: audiences, creative testing, bidding, conversion tracking, and lead handoff. Programmatic display, native, OLV, DOOH, and content syndication, including the agency and trading desk relationships behind them.

Landing page performance, CRO test roadmap, the demo request path, form and gating strategy, and the website as a demand gen tool. Run the testing program in-house. Allocation across channels, in-quarter reallocation on a two-week read, monthly forecast versus actual, and agency spend management. Build full-funnel paid measurement: attribution model, event-based tracking, and a clean line from spend to pipeline to revenue, in partnership with our RevOps and Marketing Ops teams. Build agentic monitoring that catches a spend or performance anomaly before a human notices.

You have 5+ years in B2B performance or growth marketing, with clear ownership of a paid budget and a pipeline number. You have experience at the scale we are operating at: monthly paid spend and pipeline contribution in the range we are scaling into, not a few thousand dollars a month. You have personally built, structured, and optimized paid search and paid social campaigns recently. You can walk someone into your account and explain the last three changes you made and why. You can trace a paid dollar to MQL, SQL, SQO, and closed revenue, and you argue about efficiency rather than volume.

You have real experience with attribution models and event-based tracking, ideally in an environment where the data was not clean. You have in-house CRO and landing page testing experience: cadence, backlog prioritization, and an honest win rate. You have HubSpot fluency, plus the ad platforms: Google Ads, Microsoft Ads, and LinkedIn Campaign Manager. You have vendor and agency management with teeth. You are the first quality check on your own work, and you measure it against the best in the category, not against your last campaign. data ends it.

Technology & Work from Home reimbursement
Flexible work schedules