Marketing Manager, Performance Marketing

Job Description
Black Ore is building the leading AI platform designed to accelerate financial services. The company's flagship offering, Tax Autopilot, leverages proprietary AI agents to automate tax preparation and compliance, helping CPA & tax firms overcome the talent shortage and accelerate growth for their practice.

Founded in 2022, we launched with $60 million in early stage funding from some of the world's leading investors including a16z, Founders Fund, General Catalyst, Khosla Ventures, Oak HC/FT, Trust Ventures and leading tech founders/angel investors including Jason Gardner (Founder and CEO of Marqeta), Max Levchin (Founder of Paypal and Affirm), Tom Glocer (Former CEO of Thomson Reuters), Gokul Rajaram, and Mark Britto (EVP, CPO, PayPal). Our team has an incredibly ambitious vision to completely transform the way businesses and consumers interact in financial services.

Mission Driven - Passion for building AI/ML solutions that reimagine how businesses and consumers operate
Intellectually Curious - Excitement going deep for building detailed understanding of the function, role, customer, and problem space
We're looking for a Head of Marketing who will personally build Black Ore's marketing function from zero. This is a category-defining moment for AI in tax and financial services.

You'll partner closely with our CEO, CTO, Head of Sales, Head of Product, and Head of Operations to define positioning, develop go-to-market strategies, and execute high-impact campaigns that drive awareness, pipeline, and revenue growth. You'll translate complex product capabilities into clear, compelling narratives that resonate with CPAs, tax partners, and accounting firm leadership — a buyer that's conservative, regulated, and allergic to AI hype.

What You Will Do
Brand & Strategy
Lead marketing strategy and planning, including objectives, channel mix, and quarterly/annual plans
Build and evolve brand strategy, identity, and voice in partnership with our CEO
Establish and enforce brand guidelines across all touchpoints
Content & Creative
Develop and own content strategy, including themes, formats, cadence, and distribution
Write the copy yourself — web, ads, email, social, long-form — in the early days
Craft storytelling & brand narratives that emotionally connect with accounting firm buyers
Lead creative development including design assets, campaigns, and brand collateral, managing contractors and freelancers as needed
Product Marketing
Translate complex AI and tax workflows into clear, differentiated value propositions
Lead launch planning and execution, coordinating cross-functional stakeholders across Product, Sales, and Operations
Build and manage relationships with accounting trade media (Accounting Today, CPA Practice Advisor, Journal of Accountancy) and mainstream business press
Drive earned media coverage and brand visibility, pitching and placing stories yourself
Plan and execute conferences, summits, and field marketing initiatives
Manage trade shows, sponsorships, and speaking opportunities, including booth setup, lead capture, and follow-up
Develop experiential campaigns that create memorable brand interactions with CPAs and firm leadership
Partnerships & Co-Marketing
Partner with Head of Operations and Head of Sales to develop joint campaigns and co-marketing content with strategic partners
Support Sales, BD, and channel partners with materials, programs, and activation
Build marketing programs that extend reach through the accounting ecosystem
Vendor & Agency Management
Select, onboard, and manage external agencies, freelancers, and technology vendors with a sharp eye on ROI
Own advertising partnerships and media planning across trade publications, reconciling insertion orders and negotiating placements
Who You Are
You're a hands-on, no-nonsense, execution-obsessed marketer who gets energy from building things yourself.

You've been the first marketer (or early marketer) at a high-growth B2B company and you know what it takes to make the function real before building out a team.

Building marketing functions from the ground up — you've done this before, or you're demonstrably ready to
Writing your own copy, running your own events, and pitching your own journalists
Operating in ambiguity and creating structure where none exists
Using data to inform decisions and continuously optimize performance
The unglamorous parts of the job — the press release that needs to go out Friday night, the booth that needs to be built at 6am, the ad reconciliation nobody wants to do
6–10 years of marketing experience, including time as the first or early marketer at a high-growth startup
~ Willingness and demonstrated ability to operate as a hands-on IC for the first 6-12 months before building a team
~ Proven track record of driving pipeline growth and brand development in B2B
~ Strong hands-on experience across multiple marketing disciplines — product marketing, content, PR, events, and demand generation
~ Excellent written communication — you can produce publish-ready copy without help
~ Ability to work independently, manage priorities, and drive work to completion without hand-holding
Experience marketing to accounting, tax, legal, or other regulated professional services buyers
Experience marketing AI/ML, fintech, or technical products to non-technical audiences
Experience at a Series A–B SaaS or fintech company going through a category-defining moment
Familiarity with modern marketing tools, automation platforms, and analytics systems
Competitive salary and equity based compensation
Platinum, 100% Employer-paid medical, dental and vision insurance
Health Savings Account (HSA) and Flexible Spending Account (FSA)
One Medical, Talkspace, Kindbody)
~Relocation support to Austin, NYC or SF (as needed)