Performance Marketing Manager, E-Commerce

Job Description
About Inspira Education
Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.

As the world's leading network of top admissions coaches in medical, legal, business, and college studies, we're building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures and Jeff Fluhr (Founder of Stubhub).

The Performance Marketing Manager on our team will help shape and execute our performance marketing strategies. Your work will directly support client acquisition and revenue goals as you test new platforms, analyze performance, and stay current with the rapidly evolving digital landscape. You'll contribute to building a high-velocity, data-driven engine to acquire, activate, and engage clients.

Working closely with the Director of Performance Marketing and our co-founders while collaborating across teams, you'll support go-to-market initiatives that drive client acquisition and strengthen how we reach our audience through paid media, experimentation, and conversion rate optimization. This role requires strong analytical abilities, a data-driven mindset, and hands-on execution across paid media and website performance.

This is an in-person role that requires 5 days a week attendance in our NYC office (Gramercy)
Support and execute the direct-to-consumer growth strategy across channels such as Google Ads, Meta, TikTok Ads, etc., with the ability to manage campaigns end-to-end
Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance
Use SQL and/or Python to support deeper analysis, forecasting, and customer insights (nice to have)
Help develop forecasting models and assist with performance reporting across marketing funnels
Partner with the data team to support attribution modeling and channel evaluation
Work with other marketing channel owners to share insights and consumer behavior trends
Analyze marketing performance metrics to guide budget allocation and optimization decisions
Support our CRO initiatives and help optimize client touchpoints to increase ROI
Build collaborative relationships with student success, marketing, and sales teams
Provide input that helps the Marketing team hit revenue goals while maintaining our brand and customer-first mindset
Stay informed on industry trends, competitive benchmarks, and best practices in performance marketing
3+ years of experience in performance marketing or paid media roles, with a strong track record of contributing to measurable results
~ Solid understanding of paid search and paid social, with familiarity across additional digital channels and their best practices
~ Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)
~ Strong analytical skills and comfort making data-driven decisions tied to CAC and ROAS goals
~ Familiarity with marketing automation and attribution tools
~ Experience with web analytics tools (e.g., Google Analytics) and comfort extracting and interpreting data
~ Strong organizational and project management skills, with the ability to manage multiple campaigns at once
~ Experience with marketing automation platforms and CRM systems is a plus
~ Basic SQL/Python knowledge is a bonus, but not required
Health, dental, and vision insurance, base plans 100% employer paid
~ Pre-tax benefits (FSA, DCFSA, HSA, Commuter)
~ Flexible paid time off (PTO) and paid holidays
~The targeted pay range for this role is: OTE $140,000-$150,000.

Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location. For more information about our company, please visit our website: Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.