Digital Performance Marketing Manager

Job Description
Job Description
Role:
Digital Performance Marketing Manager
Level:
4-6 years of experience
Team:
Web Operations, Marketing
Reports To:
Sr. Director, Web Operations
Location:
Remote or Hybrid on-site at the Studio McGee | Mcgee & Co. HQ in Draper, UT
Employment Type:
Full-Time
Overview:
The Digital Performance Marketing Manager is a key member of our marketing team responsible for driving results across paid digital channels, affiliate programs, and direct mail — ensuring every marketing dollar delivers strong visibility and performance targets.

You will lead the strategy and oversight of paid media and SEO, guide the work of our external paid media agency, manage investments across channels, and elevate search performance to support growth. In addition to paid digital, this role owns our affiliates program (excluding ShopMy and LTK) and maintains visibility into catalog and retargeting direct mail programs — creating a unified view of all paid media investments and enabling a cohesive, cross-channel approach. You will also help establish scalable processes that strengthen the marketing organization and enable future expansion.

This role requires an analytical and strategic marketer with deep expertise in Google Ads, paid social, SEO best practices, and SEM strategy along with a proven ability to deliver clear return on investment. Who We are:
Founded in 2014, Studio McGee, Inc. is one of the fastest growing home design brands in America. Our journey began with a thriving interiors business that focused on approachable, yet aspirational design.

By leveraging the power of digital communities, we were able to expand our footprint in the interior design industry through an unconventional approach that connected us with our consumers. We continued to carry that forward-thinking attitude into the launch of our retail business, McGee & Co., which anchors the operational and revenue growth of our company. Our licensing partnerships allow us to further expand our design voice beyond our own collection.

From a multi-year partnership with Target to an Emmy-nominated Netflix Series and a NY Times Best-Selling book, Studio McGee's passion is to empower people to design with an approachability that enhances their daily life and elevates their every day.

Whether following us on social media or becoming part of our company, we invite you to join us on our mission to “Make Life Beautiful.”
Responsibilities:
Paid Media Strategy and Performance Oversight
Lead performance marketing across search, social, display, programmatic, and other channels with a focus on measurable outcomes
Direct the external agency to plan, execute, and optimize campaigns that align with strategic goals including new audience growth and funnel optimization
Evaluate channel structures for clarity, scalability, and strong performance
Provide creative requirements and performance insights to Brand and Creative to support effective asset development
Monitor trends and competitive activity to identify opportunities for growth and efficiency
Lead strategic campaign execution with calendar planning alongside website and lifecycle & retention teams, leading multi-channel integration and brand storytelling
Affiliate Program Management
Own and lead our affiliate marketing program, excluding ShopMy and LTK, across recruitment, activation, and performance optimization
Develop affiliate strategy, set performance benchmarks, and manage partner relationships to drive incremental revenue
Maintain full visibility into affiliate spend and performance to ensure alignment with overall paid media strategy
Catalog and Retargeting Direct Mail
Partner with internal teams to maintain visibility into catalog and retargeting direct mail programs
Ensure paid digital, affiliate, and DM strategies are coordinated for a unified media approach across all paid channels
Contribute to audience strategy and targeting across DM programs, leveraging digital insights to improve performance
Search Strategy and SEM Stewardship
Oversee keyword research and guide high-value opportunities across paid and organic search
Build SEO briefs with Brand and Creative and provide direction to the agency for SEM execution
Review SEM performance including bids, ad copy, extensions, and competitive activity
Align paid and organic search to increase visibility and reduce overlap
Budget Management, Planning, and Financial Reporting
Partner with finance to manage budgets, forecast spend, and track financial performance
Monitor pacing and ensure efficient allocation of investment across paid digital, affiliate, and DM channels
Review agency optimizations and guide audience strategy, bidding, and testing
Analytics, Testing, and Performance Insights
Own and analyze key indicators including CPA, ROAS, LTV, conversion rates, and pipeline contribution
Implement structured multivariant testing across creative, audiences, placements, and messaging
Build and maintain reporting framework using GA4, Looker, Tableau, and attribution tools
Translate insights into actionable recommendations for campaign and investment improvements
Collaboration and Integration
Partner with WebOps, Lifecycle & Retention, Marketing, Product, and Social to support full funnel goals
Share performance insights to inform planning and marketing strategy
Ensure all programs comply with data privacy and advertising regulations
Tools and Technology
Strong command of Google Ads, Meta Ads Manager, TikTok Shop, and programmatic DSPs
Familiarity with Google Search Console, SEMRush, BrightEdge, and related tools
Experience with affiliate management platforms and tracking
Skill with analytics platforms including GA4, Looker, or Tableau
Experience with workflow and project management tools for campaign planning
Qualifications:
4–6 years in paid media management, SEM, and/or SEO roles.

Proven expertise in Google Ads, paid social platforms, and SEO optimization. Experience managing budgets and pacing across multiple paid channels, including affiliate programs. Strong analytical and data-driven mindset, with a track record of improving ROI and conversion performance. Collaborative marketer with the ability to work across brand, creative, and operational teams.

Mindset

Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.

Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
Analytical and grounded in data: Approaches decisions with a clear measurement framework, seeks patterns and insights in performance results, and uses rigorous analysis to guide recommendations and prioritize actions. Translates results into clear and actionable insights.
Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit.

Benefits

Beautiful office space with remote or hybrid flexibility
Competitive compensation + bonuses
Comprehensive heath benefits (medical, dental, vision, hospital indemnity, accident, pet)
Open PTO and paid company holidays
401k Employer match - 100% of deferrals up to 4% of compensation
Exclusive 50% off Team Member discount at mcgeeandco.com + access to Team Member warehouse sales