Regional Sales Director - Premium Beverage

Job Description
Regional Sales Director – Premium Beverage
Job Title:
Regional Sales Director – Premium Beverage
Premium Beverage
The Regional Director is responsible for leading all supplier-side sales execution, distributor management, inventory planning, account development, and market activation throughout the assigned distributor territory.

This position serves as the primary business leader for Three Notch’d Brewing Company within the territory, partnering closely with distributor leadership, chain account teams, on-premise sales representatives, and internal stakeholders to maximize sales growth, brand execution, and market share. The role exists to build sustainable growth by ensuring best-in-class execution across both On-Premise and Off-Premise channels while maintaining healthy inventory levels, strengthening distributor partnerships, and identifying new opportunities for expansion.

This role is the primary supplier-side leader for the Premium Beverage relationship and is accountable for the overall health and growth of the business within the assigned market. identify opportunities to grow sales, distribution, visibility, and profitability; and serve as the primary supplier contact for the assigned wholesaler.

Distributor Management

Develop strong relationships with distributor ownership, senior leadership, sales managers, brand managers, chain teams, and field representatives. Conduct weekly planning meetings to review depletions, inventory, priorities, promotions, seasonal opportunities, and execution. Develop relationships with key bars, restaurants, entertainment venues, hotels, and other priority accounts. Secure new draft and package placements; support permanent menu features; and coordinate tap takeovers, beer dinners, staff education, sampling events, seasonal promotions, and limited-release launches.

Off-Premise Management

Work closely with distributor chain managers, key account teams, and retail representatives. Ensure proper execution of grocery resets, shelf placement, cold-box placement, displays, endcaps, stack displays, feature pricing, point-of-sale materials, seasonal promotions, and approved chain programming.

Chain Account Execution

Manage execution across all authorized chain accounts. Confirm that authorizations become actual shelf placements and that new item launches, resets, promotional pricing, display opportunities, quantity commitments, holiday programming, and retail events are completed accurately and on time.

Inventory Management

Monitor distributor inventory weekly, including days on hand, product age, depletions, out-of-stocks, and slow-moving inventory. Forecast inventory requirements with Operations and Production, manage seasonal transitions and allocations, and develop recovery plans before inventory issues become material.
Conduct regular market audits and verify shelf standards, cooler presence, display execution, pricing accuracy, product freshness, draft quality, and point-of-sale placement. Coordinate with Marketing on product launches, festivals, retail samplings, grocery promotions, tap takeovers, community events, brewery appearances, and other promotional activations.

Data and Reporting

Use CRM, distributor reporting, and internal dashboards to monitor depletions, distribution, inventory, account growth, SKU performance, placements, reorders, promotional effectiveness, and pipeline health. Provide concise weekly territory updates to leadership, including wins, challenges, opportunities, competitive activity, inventory concerns, and upcoming priorities.

Internal Collaboration

Collaborate with Executive Leadership, Production, Warehouse and Fulfillment, Marketing, Finance, Customer Service, and Taproom Operations to align market demand, production forecasts, product launches, pricing, and promotional plans. Coordinate market visits, divide account and distributor responsibilities clearly, maintain a unified promotional calendar, and present consistent communication and priorities to distributor leadership.

This position does not have direct supervisory responsibilities but serves as the primary supplier leader within the assigned territory and is expected to influence, motivate, educate, and hold distributor partners accountable. More than 4 years of beverage-alcohol sales experience, preferably in beer. High School Diploma or GED. Working knowledge of chain retail execution, resets, authorizations, displays, and promotional programming. Ability to interpret depletion, inventory, sales, and account-performance reports.

Very strong organizational, communication, interpersonal, and team-building skills. Competent in Microsoft Office, including Word, Excel, PowerPoint, and OneNote, and comfortable using CRM systems. Previous supplier-side sales experience. Previous craft beer and wholesaler-management experience. A Bachelor’s degree in Business, Sales and Marketing, Hospitality, Brewing, or a related discipline. Experience managing large geographic territories and multiple distributor sales teams. Home office and in-market work.

Distributor offices, retail accounts, restaurants, bars, events, and brewery locations. Equipment Used
Telephone
Computer
Personal Vehicle (eligible for stipend)
CRM and distributor reporting systems
Travel Requirements
Frequent travel throughout the assigned territory, generally approximately 60–70%. A vehicle stipend will be provided monthly. Able to occasionally lift and move up to 50 pounds, including cases of beer, point-of-sale materials, displays, and event equipment.

While performing the duties of this job, the employee is regularly required to drive, walk, stand, sit, bend, kneel, crouch, lift, and carry materials during market visits and events. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.