Associate Director, Ophthalmology Payer Marketing

Associate Director role focused on developing market access and payer marketing strategies for an ophthalmology pipeline product launch. The position involves cross-functional collaboration to build value propositions, execute pre- and post-approval payer engagement, and create customer segment strategies across diverse US payer channels.

Responsibilities
Develop and align US payer and market access strategies across brand marketing, sales leadership, and cross-functional teams
Lead creation of product value propositions and coordinate launch-ready evidence strategies with outcomes research and medical affairs
Design compliant pre-approval payer engagement strategies and scientific/economic exchange resources
Drive creation and deployment of post-approval promotional campaigns, value dossiers, and access toolkits through governance review
Formulate tailored customer segment strategies across Medicare, commercial plans, specialty clinics, and other payer archetypes
Requirements
Bachelor's degree; MBA, MPH, PharmD, or advanced degree preferred
Minimum 5 years in market access, payer marketing, brand marketing, or healthcare consulting in biopharmaceutical industry
Proven experience developing and executing payer access strategies and promotional campaigns
Strong knowledge of US healthcare economics, Medicare Part B, Medicare Advantage, and commercial payer dynamics
Demonstrated ability to translate clinical and health economics data into payer value propositions
Experience with pre-approval communication frameworks and promotional material regulatory review processes
Expertise in ophthalmology/retina therapeutics, specialty injectables, or new product launch planning preferred