Sr. Specialist, CTV Paid Media

Description:
Hybrid 2 to 3 days onsite per week in New York, NY
Our client seeks a Sr. Specialist, CTV Paid Media to plan, buy, execute, and optimize OTT/CTV paid media campaigns across device partners for subscriber growth. The role will manage budgets, tracking, and reporting, monitor partner performance against KPIs, ensure attribution readiness, and partner closely with cross-functional teams to drive measurable outcomes and identify opportunities to improve CTV measurement and performance.
Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.
Rate: $47.00 to $50.00/hr. w2
Responsibilities:

• Execute and optimize CTV paid media campaigns focused on subscriber acquisition and retention.
• Plan, buy, and manage OTT/CTV campaigns across partners.
• Manage campaign budgets, reconciliation, media plan changes, tracking, and reporting.
• Monitor partner performance against KPIs and provide weekly insights.
• Ensure campaigns are properly tracked for attribution.
• Collaborate with programmatic, testing, strategy, and creative teams.
• Identify new opportunities and improve CTV measurement and performance.

Experience Requirements:

• 3+ years of digital media planning and performance media buying experience.
• Hands-on performance marketing experience optimizing toward conversion, CPA, ROAS, or similar lower-funnel KPIs.
• Strong understanding of media planning and digital media.
• OTT/CTV experience preferred.
• Experience with analytics and reporting tools such as Google Analytics or Adobe.
• Conversion tracking and attribution experience; familiarity with tools such as Kochava preferred.
• MMM attribution and paid media testing experience are pluses.
• Strong Excel and data analysis skills.
• Sports knowledge or interest is a plus.

Education Requirements:

• College degree or equivalent applicable experience.

Recruitment Transparency Notice
Eliassen Group values transparency in our recruitment practices. Please be advised that Eliassen Group utilizes artificial intelligence (AI) tools as part of its initial application screening and hiring process. You may receive email and SMS notifications from the Eliassen Virtual Recruiting Team (, ) inviting you to complete a brief voice screening as part of your application process. These tools assist our hiring teams in different ways, including but not limited to, assistance in reviewing application materials to help identify candidates whose qualifications most closely match the requirements of the position. All AI-assisted evaluations and responses are reviewed by human recruiters before any hiring decisions are made. The use of AI in our process is intended to support fairness, efficiency, and consistency, and Eliassen Group takes measures to prevent bias or discrimination in connection with its hiring practices. By proceeding, you acknowledge, agree, and consent to Eliassen Group's use of these tools, including AI tools, as part of the application and hiring process.
Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.
W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.
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About Eliassen Group:
Eliassen Group is a strategic consulting firm that helps organizations reach further and achieve more through our technology, business advisory, and life sciences solutions. For nearly 40 years, we have combined exceptional people, deep domain expertise, and intelligent capabilities to expand our clients' capacity and accelerate meaningful outcomes. We are driven by a purpose to positively impact the lives of our employees, clients, consultants, and the communities we serve.
Eliassen is committed to building a diverse and inclusive team from a variety of backgrounds, perspectives, and skills. We are an Equal Opportunity and Affirmative Action Employer and all employment decisions are based on merit, performance, and business needs. Eliassen does not discriminate on the basis of race, color, gender identity or expression, sexual preference or orientation, sex (including pregnancy, childbirth, and related medical conditions), marital status, creed, religion, physical or mental disability, genetic information, military or veteran status, age, ancestry, national origin, citizenship status, prohibited criminal record inquiries of applicants and employees, or any other category protected by federal, state, or local laws.
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