Area Sales Manager

Position Summary

The Area Sales Manager drives growth in SIMCO’s calibration and service portfolio by renewing existing customer agreements on time, implementing annual price increases, and expanding market share through new business acquisitions. This role requires consistent territory coverage, disciplined pipeline development, and skilled application of value-based selling. Success in this position comes from understanding customer motivations, differentiating SIMCO beyond price, and achieving strong, steady performance across all key measures.

Key Outcomes

: performance is measured by

On-time renewal of service agreements
Implementation of annual price increases
Win a consistent monthly pace of new bookings
Growth in revenue net outside service costs
Prospecting new qualified pipeline
Core Responsibilities

Develop and execute a territory plan to grow revenue and market share
Maintain accurate pipeline and forecasting within CRM (Salesforce)
Conduct customer discovery to identify business drivers and decision criteria
Differentiate SIMCO’s value proposition to win competitive opportunities
Drive deal progression and manage complex opportunities through a structured sales process
Collaborate with internal teams to drive customer satisfaction and retention
Review and inspect pipeline regularly to ensure deal quality and momentum
Accurately forecast a sufficient volume of new bookings to consistently achieve quota targets
Track key metrics such as win rate, deal cycle time, and renewal completion
Qualifications

Proven sales success with track record of meeting or exceeding quota
Strong territory management and prospecting skills
Demonstrated ability to sell value over price
Proficient in Salesforce or comparable CRM platforms
Resourceful sales professional with expertise in communication, negotiation, and problem-solving skills
Bachelor's degree or equivalent experience
Behavioral and Cultural Competencies

Mission in Service:

Contribute to successful mission to protect more people by delivering lifesaving quality, leaner
Values:

Make decisions that are consistent with our core values and guiding principles
Trust

: Obsess Over Customers, Don’t Compromise On Quality, Respond Fast & Friendly

Innovation

: Find A Better Way, Lead By Being Lean, Attack The Problems

Empathy

: Learn & Grow, Serve As One SIMCO, Operate Like Owners
Ideal Team Player:

Operate and work with others as an ideal team player by being Humble, Hungry, and Smart
Travel
up to 50% is required for in-person customer engagement to sell renewal and new bookings

What We Offer
Full-time, exempt position, sign on bonus eligible
Excellent benefits package Employer paid medical, dental, vision, disability, life insurance, retirement plan, employee funded pre-tax health, childcare spending accounts and tuition reimbursement. Paid time off with vacation, sick and holiday leave
SIMCO provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, SIMCO complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation, and training.

About Us
SIMCO Electronics is the leading provider of calibration and software services for test and measurement instruments used in technology organizations. To learn more about SIMCO Electronics please site our home page at:
For the second year in a row, SIMCO has been named #1 on a list of "The Best Places to Work" in the Bay Area by the Silicon Valley Business Journal and San Francisco Business Times.