Sales Demos

In this role, you will help Ashby bring new products to market and validate early go-to-market fit with new buyer personas. You’ll act as an AE/SE hybrid, with a focus on an early-stage “evangelical” sales motion that helps us learn quickly and establish a foothold in a new market.

We're looking for someone who thrives in an evangelical sales environment—where success depends on education, storytelling, and building belief as much as it does on closing. This role isn’t about transactional selling; it’s about shaping how prospects think about their problems and helping them see a new path forward.

You’ll be introducing a product that may challenge existing workflows or assumptions, so you should be comfortable navigating ambiguity, guiding discovery conversations, and articulating a clear and compelling vision. The ideal candidate is consultative, intellectually curious, and excels at connecting customer pain to long-term value.

You should be able to influence senior stakeholders, build trust quickly, and inspire conviction in early adopters— without needing an established playbook.

Key responsibilities include:

• Prove out a repeatable sales motion for the new product and buyer persona, as we move beyond a PM-led motion
  

• Operate across both AE and SE functions, with support from PMs during complex deals
  

• Collaborate closely with product and marketing, sharing learnings to inform roadmap, positioning, and messaging
  

• Build a network of early advocates—this isn’t about maximizing revenue yet, but about finding the right early adopters and champions
  

• Support awareness and education through 1:1 sales conversations as well as social selling (e.g., engaging on LinkedIn)
  

• Prospect into our existing customer base—identify ideal target accounts and find paths to the new buyer persona via our CS team or direct outreach
  

Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

Ashby is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position.