Market Chief Marketing Officer - Full Time

Job Description
Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. At Greenlight, we're here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That's why we get out of bed every morning.

We are looking for a stellar
Director, Growth Marketing to own the strategy, execution, and financial performance for the launch and growth of New Products. You will be the single-threaded owner, empowered to make critical decisions and responsible for all financial metrics (Revenue, Pricing, Payback, etc.). Our next chapter takes Greenlight beyond financial confidence and into the broader world of family safety, helping parents know where their kids are, feel confident they are okay, and access help quickly when they are not.

You will (1) define target segments & personas;
(3) partner with product, sales, and marketing to ensure strong product-market fit & readiness
Guide, inspire, and align a cross-functional team across Product, Marketing, Design, Sales, and external agencies to ensure seamless execution and authenticity across all touchpoints. Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization. Translate product capabilities into compelling customer value propositions.

Own channel and CRO strategy, working with growth marketing, product & analytics teams to identify & scale high performing acquisition channels, drive continuous optimization throughout our conversion funnel, and drive revenue efficiently
Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed.
10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands.

Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams.
~ A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment.
~ Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences.
~ Strong technical and analytical proficiency to define key performance indicators (KPIs) and requirements in collaboration with Data leadership.
~ Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners.
~ You thrive in high-growth agile environments.
~ An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating a short-term and long-term growth strategy.
~ Medical, dental, vision, and HSA match
~ Paid life insurance, AD&D, and disability benefits
~ Paid company holidays and pop-up bonus holidays
~ 1:1 financial planners
~ Flexible WFH, both remote and in-office opportunities
~ Fully stocked kitchen, catered lunches, and occasional in-office happy hours
~ The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more.

Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. If you would like more information about how your data is processed, please contact us.