Dunelm

Senior tech hires across UK offices. Dunelm is the UK's leading homewares retailer with offices in London and Leicester. Before Haystack, they weren't seen as a top destination for tech talent.

EnterpriseRetail, E-commerceLeicester10,000+
Dunelm case study

The challenge

Dunelm needed to engage the tech community, increase the volume and quality of tech hires, and reshape brand perception outside of London - particularly across the Midlands, Yorkshire, Manchester and Newcastle.

The solution

Haystack's advertising, sourcing and branding features gave Dunelm's Talent Acquisition team Conor and Martin access to UK-wide tech talent pools and a more collaborative partnership than they'd had with previous suppliers.

The key selling point was the talent pools outside of London. Having access to the Midlands, Yorkshire, Manchester and Newcastle really opened up a lot of doors for our recruitment.
Conor
Talent Acquisition, Dunelm

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