Ceto AI
CTO hired in 2 weeks. Ceto AI is a Newcastle-based start-up applying predictive analytics to the maritime industry, helping ship owners, managers and insurers reduce machinery breakdowns with real-time data.

The challenge
CEO Tony Hildrew needed to hire a CTO quickly and was struggling with traditional recruiters. Posts on Startup Jobs, LinkedIn and Indeed surfaced too many junior or overseas candidates when the role needed to be senior and Newcastle-based.
The solution
On Haystack, Tony was able to message senior candidates directly through the platform's instant messaging. He connected with Ben Harrison, ran technical interviews and made an offer inside two weeks - and has continued to use Haystack as Ceto AI's primary source for tech talent.
The process took about two weeks in total, which for a senior hire is very quick. The ability to communicate quickly through instant messaging was really useful - you can immediately send messages to candidates and quickly understand whether they're interested.
Tell us a little bit about how you found your CTO Ben on Haystack…
Tony Hildrew
: I found Haystack to be very quick and very easy. We initially had a call with Paul, and he then set me up with Harriet, who was our account manager. We got our profile up and running, and from there reached out to candidates that I found were best suited to the role that we were hiring for. We were hiring a technical lead, and the process was super slick. I sent Ben (CTO hired through Haystack) a message in the platform, and from that, we exchanged back and forth, set up interviews, went through a couple of stages of technical interviews on our side and then made the job offer. I think the process took about two weeks in total, which for a senior hire is very quick.
How had your experience of other tech recruitment solutions been prior to launching on Haystack?
Tony Hildrew:We were using Startup Jobs and LinkedIn, primarily. I put a post on Indeed as well, but the results it was yielding weren't the type of people we needed to fill that role. It was either a lack of experience, a lot of junior candidates applying, or in some cases, a lot of overseas candidates applying. We wanted the role to be Newcastle based and very much in office.
How did Haystack stand out from those other platforms?
Tony Hildrew: I think the ability to communicate quickly through instant messaging was really useful. You can immediately send out messages to candidates that you think could be a good fit, get their perspective and understand exactly what they're looking for a lot quicker than exchanging emails. The instant messaging was just ideal. Quick, to the point, and you quickly understand whether people are interested or not.
Did the communication work as well on the candidate’s side of things Ben?
Ben Harrison: Communication was very straightforward. I liked that as a candidate you speak directly to the hiring company. And now being on the other side of the fence when I've been using the platform to hire, getting to speak directly to candidates is much better. In my opinion, it's just the way it should be managed and handled, because as Tony says, you get a much better feel for whether they'll be a good fit from day one. I was immediately excited about the opportunity because when you speak to the team themselves, you get a much better indication of whether it's a route you want to pursue or not. In a lot of interview processes, it's only as you get further down the line that you really get a feel as to whether you want to work for the company. This way round, you get that almost immediately.
Finally, do you have any advice for anyone working in Talent Acquisition that’s struggling to attract the right talent?
Tony Hildrew: If you're looking for technical hires and you're looking for a quick and cost effective solution, then Haystack is definitely the platform to go to.
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