Ceto AI

CTO hired in 2 weeks. Ceto AI is a Newcastle-based start-up applying predictive analytics to the maritime industry, helping ship owners, managers and insurers reduce machinery breakdowns with real-time data.

StartupData Analytics, MaritimeNewcastle Upon Tyne2 - 20
Ceto AI case study

The challenge

CEO Tony Hildrew needed to hire a CTO quickly and was struggling with traditional recruiters. Posts on Startup Jobs, LinkedIn and Indeed surfaced too many junior or overseas candidates when the role needed to be senior and Newcastle-based.

The solution

On Haystack, Tony was able to message senior candidates directly through the platform's instant messaging. He connected with Ben Harrison, ran technical interviews and made an offer inside two weeks - and has continued to use Haystack as Ceto AI's primary source for tech talent.

The process took about two weeks in total, which for a senior hire is very quick. The ability to communicate quickly through instant messaging was really useful - you can immediately send messages to candidates and quickly understand whether they're interested.
Tony Hildrew
CEO, Ceto AI

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