Marketing Specialist

Job Description
Job Description
A Well-respected personal injury law firm seeks an enthusiastic, creative, and detail-oriented Marketing Specialist. As Marketing Specialist, you will play a vital role in implementing strategies that resonate with our target audiences, enhance our brand identity and image, and elevate the firm's presence in the legal field.

Key Responsibilities

Implement marketing and communications activities according to marketing plans
Develop and curate engaging and informative content in the brand voice for various marketing channels, including social media, website, and blog posts
Create marketing collateral, stationery, ads and profiles for trade publications
Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvements
Work with Partners, assist with the maintenance of the firm’s website including content and digital strategy and updates, ensuring a consistent and engaging online presence
Maintain digital presence, including local listings, directories, and ads
Manage Google Ads, and adjust AdWords as needed
Support the gathering of client reviews and testimonials, and the development of case studies
Develop a deep understanding of our target audiences and market trends to inform brand strategy
Conduct competitor analysis to identify trends and opportunities for differentiation
Analyze firm performance and develop ideas for new marketing opportunities that align with firm and marketing strategies
Maintain the firm’s brand across all applications using established guidelines
Coordinate sponsorship of and participation in charitable, community, and industry events
Additional responsibilities as required to meet the needs of the business
Qualifications:
Bachelor's Degree in Marketing, Communications, or a related field, Google IT platform Certified
2 to 4 years of marketing experience, preferably in a professional services organization; legal industry experience a plus
Excellent written and verbal communications skills, including superb attention to grammar, spelling and vocabulary
Analytical mindset with the ability to interpret data and draw actionable insights
Clear understanding of emerging tools and trends in marketing, digital communications and social media
Detail-oriented with the ability handle changing priorities with finesse, juggle multiple tasks, and manage time well
Self-motivated and able to work with minimal direction
Flexibility to work additional hours as necessary