Director of Marketing

Join the Force Behind Law Enforcement Success
At LeadsOnline, we provide crime-solving technology to law enforcement agencies across the globe. The company’s suite of investigative solutions includes data, analysis, and ballistic identification tools that help solve a range of cases – from property and people to gun crimes and other violent offenses. Founded in 2000, LeadsOnline serves over 5,500 U.S. law enforcement agencies and public safety organizations in more than 80 countries.

From the crime scene to the courtroom our innovations are designed to enhance investigative capabilities, improve case outcomes, and streamline operations to ensure justice can be delivered. Everything we do is grounded in our core values of
Service, Energy, Ownership, and
People
—and we’re looking for someone who embodies these principles. LeadsOnline is looking for a
Director of Marketing to lead the planning and execution of marketing programs that build brand awareness, generate demand, and support revenue growth.

This role will manage a team of marketing professionals, oversee day-to-day execution of campaigns, and serve as a key partner to Sales and Product teams. The ideal candidate is a hands-on leader who blends strategic thinking with strong execution skills. This is a full-time, exempt position based in our corporate office in Plano, TX, reporting to Chief Revenue Officer. What You’ll Do
As the
Director of Marketing, you’ll play a key role in the strategies and campaigns that help drive and support our revenue growth.

Develop and execute marketing plans and campaigns that align with broader company and departmental goals
Manage, coach, and develop a team of marketing managers and specialists across content, digital, and campaign functions
Oversee execution of multi-channel marketing campaigns (digital, email, social, events, paid media)
Collaborate with Sales to align messaging, campaigns, and lead generation efforts with pipeline goals
Manage marketing budget allocation for assigned programs and campaigns, ensuring efficient use of resources
Monitor and report on campaign performance, using data to optimize marketing spend and tactics
Support brand consistency across all marketing materials and channels
Partner with Product Marketing to ensure messaging and positioning are effectively communicated to target audiences
Manage relationships with external agencies, freelancers, and vendors as needed
Stay current on industry trends, competitor activity, and marketing best practices to inform strategy
Qualifications & Experience
Experience in SaaS HaaS & Law Enforcement Vertical
Familiarity with marketing automation platforms & Account Based Marketing
Experience working cross-functionally with Sales and Product teams
Bachelor's degree in Marketing, Business, Communications, or related field
7+ years of marketing experience, including 3+ years in a management or leadership role
Experience managing multi-channel marketing campaigns from strategy through execution
Strong track record of managing and developing high-performing teams
Proficiency with marketing analytics tools, BI or Analytics tools- CRM platforms (e.g., HubSpot, Salesforce, Google Analytics)
Experience leveraging Claude in multiple marketing activities including market research & analytics
Strong project management skills with the ability to manage multiple priorities simultaneously
Excellent written and verbal communication skills
Data-driven mindset with the ability to translate insights into action
Dallas based preferred or capable of travel as needed
Benefits
As part of our comprehensive benefits package, LeadsOnline provides the following to eligible employees:
Employee paid Medical, Dental, and Vision
Generous paid vacation
401k with company matching
HSA with employer contributions
FSA
Supplemental coverage such as accident, critical illness, hospitalization, life
Short-Term and Long-Term Disability
Parental Leave
Why Join LeadsOnline?

Be part of a team where your work truly matters. Help law enforcement agencies serve their communities better while thriving in a supportive, mission-driven culture that values
Service
,
Energy
,
Ownership
, and
People
.

What You Can Expect From Us

We serve with
Energy
, diligence, and persistence. We deeply believe the work we do makes a difference in the lives of our users, the communities they protect, and the victims they serve. Guided by
Ownership
, we continually push to make our products better and to make each other better.
At LeadsOnline, we take our work seriously but not ourselves. You’ll find joy, camaraderie, and fun in everything we do. That’s
Service
,
Energy
,
Ownership
, and
People in action.
LeadsOnline is an

Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics.
LeadsOnline maintains a drug-free workplace. The unlawful use, possession, or distribution of controlled substances or marijuana is strictly prohibited and will result in disciplinary action, up to and including termination.