Virtual Digital Marketing Director

Founding Marketing Manager – Nonprofit Technology
EveryProspect
EveryProspect is seeking a hands-on
Founding Marketing Manager to build the marketing foundation for a growing technology and data company serving the nonprofit and fundraising sector. This role is designed for someone who wants to build first and lead next. The initial priority will be to establish the core marketing infrastructure, systems, website, messaging, and processes EveryProspect needs to scale.

As that foundation is completed, the role will evolve toward lead generation, demand generation, campaign management, and ultimately managing a broader marketing team. The ideal candidate combines strong execution skills with nonprofit or fundraising industry experience and has the ambition to grow into a larger marketing leadership role. The first priority for this role will be to build the systems and infrastructure that will support EveryProspect’s long-term growth.

This includes

Building and launching the EveryProspect website
Developing clear messaging and positioning for the nonprofit and fundraising market
Building out Salesforce to support sales and marketing operations
Implementing and managing the Salesforce marketing platform
Establishing lead, account, campaign, and segmentation processes
Creating marketing automation and nurture workflows
Building the company’s email marketing infrastructure
Establishing SEO strategy, content structure, and measurement
Creating landing pages and conversion paths
Developing marketing dashboards and reporting
Establishing campaign attribution and performance measurement
Building the processes that connect marketing activity to the sales pipeline
This person does not need to personally be an expert in every technical discipline.

When appropriate, the Founding Marketing Manager will identify, hire, and manage specialized consultants, freelancers, or agencies for areas such as website development, Salesforce configuration, SEO, design, content, or marketing automation. The expectation is that this person owns the outcome
, even when outside specialists are involved. Once the core marketing infrastructure is established, the focus of the role will increasingly shift toward generating qualified sales opportunities and scaling EveryProspect’s marketing efforts.

Responsibilities will expand to include

Developing and executing demand-generation programs
Building targeted outbound and inbound campaigns
Managing large-scale email campaigns
Creating segmented campaigns for different nonprofit audiences
Driving qualified leads into the sales pipeline
Developing content and thought-leadership programs
Expanding SEO and organic acquisition
Supporting product launches and go-to-market initiatives
Testing new marketing channels
Developing partnerships and industry relationships
Managing marketing performance against pipeline and revenue goals
As the company grows, this individual will also help determine what additional marketing roles are needed and will have the opportunity to build and manage the marketing team.

The long-term opportunity is to move from being the person who builds the marketing foundation to the person who leads the marketing organization. Experience within the nonprofit, fundraising, advancement, or fundraising technology sector is strongly preferred and will be an important factor in our hiring decision. We are particularly interested in candidates who understand how nonprofit organizations evaluate and purchase technology, data, and professional services.

Relevant experience could include working with

Fundraising technology companies
Prospect research or wealth intelligence platforms
Nonprofit CRM or donor management systems
Nonprofit SaaS companies
Fundraising consulting firms
Advancement or development offices
Nonprofit data and analytics companies
Digital fundraising firms
Companies providing products or services to nonprofit organizations
Candidates who understand the roles and priorities of Chief Development Officers, advancement leaders, major gift officers, prospect researchers, advancement services teams, and nonprofit executives will have a significant advantage.

Knowledge of the nonprofit fundraising ecosystem—including industry associations, conferences, vendors, publications, and buying cycles—is highly desirable. Lead the development and ongoing evolution of EveryProspect’s website, including structure, messaging, content, landing pages, conversion paths, analytics, and optimization. The successful candidate should be able to translate a sophisticated data and technology product into clear, compelling messaging for nonprofit fundraising professionals. Build the marketing and sales infrastructure within Salesforce.

Responsibilities will include

Lead and account management
Prospect segmentation
Campaign management
Marketing automation
Lead nurturing
Sales and marketing workflows
Campaign attribution
Reporting and dashboards
The goal is to create a scalable system that allows EveryProspect to efficiently identify, engage, nurture, and convert prospective customers. Build and manage EveryProspect’s email marketing capabilities.

This includes

Audience segmentation
Campaign development
Messaging
Automated nurture sequences
Testing
Deliverability
Performance measurement
Large-scale outbound and nurture campaigns
Develop the foundation for EveryProspect’s SEO and content strategy. This includes identifying the topics, terminology, questions, and industry issues most relevant to nonprofit fundraising professionals and developing content designed to increase visibility, credibility, and qualified traffic.

Establish the metrics and reporting needed to measure marketing performance, including:
Website traffic
Lead generation
Conversion rates
Email performance
SEO performance
Campaign performance
Pipeline contribution
Marketing-sourced opportunities
Acquisition costs
Marketing success will ultimately be measured by its contribution to qualified pipeline and revenue.

The strongest candidates will bring a combination of

~5+ years of marketing experience
~ Experience marketing to nonprofit or fundraising organizations
~ B2B technology, SaaS, data, or professional-services marketing experience
~ Salesforce CRM experience
~ Experience with Salesforce marketing tools or comparable marketing automation platforms
~ Website development and management experience
~ SEO and content marketing experience
~ Email marketing and marketing automation experience
~ Demand-generation experience
~ Strong writing and messaging capabilities
~ Marketing analytics and reporting experience
~ Experience managing consultants, freelancers, or agencies
Previous experience building a marketing function, system, or program from the ground up would be particularly valuable.

We are looking for a builder. Someone who is comfortable beginning with a relatively blank slate, creating the systems and processes the company needs, and then using those systems to generate measurable growth. The right person will be able to move comfortably between strategy and execution. They should be willing to personally build campaigns, work on website messaging, configure marketing processes, evaluate performance, and manage outside specialists when necessary. Over time, that role will evolve.

As EveryProspect grows, we expect this person to spend less time building infrastructure and more time driving lead generation, managing campaigns, developing strategy, and leading a marketing team. Career Opportunity
This position is intentionally structured as a growth role.

Stage One

Build the marketing infrastructure.

Stage Two

Build a repeatable lead-generation engine.

Stage Three

Build and lead the marketing team.
For the right person, this is an opportunity to establish the marketing function from the beginning and grow into a senior marketing leadership pos