Senior Manager - Life Cycle and CRM Marketing

RESPONSIBILITIES

Kforce is looking for a Senior Manager - Life Cycle and CRM Marketing for a contract opportunity in Kansas City, MO.

Responsibilities

• Maintain and execute the existing lifecycle, CRM, and email strategy across DIY and Assisted, keeping planning, KPIs, and the campaign pipeline on track
• Keep the lifecycle roadmap moving across engagement, churn prevention, year-round value, cross-sell, win-back, and personalization
• Track and report retention, engagement, and reactivation KPIs against enterprise targets
• Own key lifecycle journeys - welcome, in-season, and post-filing - across DIY and Assisted
• Keep churn modeling, propensity scores, and behavioral signals flowing into targeted, triggered communications, with Analytics
• Lead and support the 2-person CRM strategy team, maintaining the priorities and momentum set before the transition
• Uphold the existing operating model across always-on programs and tax-season surge needs
• Oversee campaign planning, briefing, and prioritization across SFMC and Adobe Journey Optimizer
• Continue the active test-and-learn agenda and scale winning treatments as results come in
• Partner with Digital Experience & MarTech on the email design system, data feeds, and journey infrastructure to keep deployments on schedule
• Support discount, offer, and incentive strategy and tracking across all lines of business, consistent with the lifecycle calendar
• Own tracking and reporting of discount performance (redemption, offer depth, margin, incrementality) to inform in-flight decisions
• Maintain a cross-LOB view of active and planned discounts to flag conflicts, overlaps, or cannibalization
• Own weekly/bi-weekly reporting on email and CRM health (sends, open rate, CTR, unsubscribe) and program performance vs. forecast
• Document key decisions, in-flight work, and open items for a smooth handback at the end of the 20 weeks

REQUIREMENTS:

• Bachelor's degree in Marketing, Business, or related field preferred
• 8+ years of experience in CRM, lifecycle, or email marketing, including managing programs across multiple lines of business or products
• Hands-on experience with enterprise ESP/journey platforms (Salesforce Marketing Cloud, Adobe Journey Optimizer, Braze, or similar)
• Proven track record leading small teams, including managing managers
• Strong analytical mindset using churn/propensity modeling, segmentation, and behavioral data to drive personalization
• Experience managing agency or vendor partners against deliverables and performance goals
• Excellent stakeholder management, with the ability to step into existing cross-functional relationships quickly
• Ability to balance continuity with hands-on execution in a seasonal, high-volume environment
• Ability to ramp quickly and operate autonomously in a fixed-term coverage role with minimal onboarding

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

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