Data Analyst for fast growing Sport Scale-up

​Our client is a growing international commercial sports organisation which are rapidly scaling. They are seeking a self-starting Data Analyst who is the analytical engine of their Data Strategy function. The role transforms customer and business data into actionable insights that improve audience growth, participation, engagement, retention, and commercial performance. Working across membership, marketing, event operations, technology, and commercial partnerships functions, this role helps them understand and engage its participants and fans through analysis, reporting, audience segmentation and measurement. Reporting to the Data Strategist, this role is based at their London HQ.

Key Responsibilities

Analysis and insight:

Analyse member, participation and engagement data and respond to related ad hoc business questions

Identify behavioural trends and growth opportunities that support business priorities

Synthesise findings into clear recommendations for audiences of varying technical understanding, from C-level executives to departmental functions

Reporting and visualisation:

Develop and maintain dashboards and reporting frameworks in BI tools

Maintain the registration reporting and event tracking dashboards in line with the framework owned by the Data Strategist

Automate recurring reporting where possible and deliver insights at-pace, without compromising quality

Audience, membership and commercial analytics:

Build audience segmentations and support lifecycle analysis

Maintain customer indicators and derived variables; assist with customer value modelling

Evaluate customer engagement performance and analyse customer journeys

Support campaign optimisation and measure membership and lifecycle performance

Support analysis of commercial initiatives and sponsorship/partner reporting

Provide insights into audience monetisation opportunities

Experimentation and measurement:

Analyse A/B tests and experiments and produce recommendations from results

Support attribution and performance measurement against the KPI framework set by the Data Strategist

Data preparation, governance and quality:

Prepare, transform and validate datasets from digital products, event registration systems, marketing platforms and other customer touchpoints

Perform regular data audits; identify and correct discrepancies and normalise data across platforms

Support the integration and quality assurance of new data sources, collaborating with third-party developers where needed

Maintain best-practice documentation and support business users with insight interpretation

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Profile

Essential skills:

Experience analysing customer, membership, marketing or commercial data in a data-driven organisation with a degree or equivalent experience in Data Science, Data Analytics, Statistics, Mathematics, Computer Science, Economics or a related quantitative discipline

Strong SQL skills querying and manipulating large datasets, ideally PostgreSQL and/or MySQL

Experience using a scripting language, preferably Python, for data analysis, automation and API integrations

Experience developing and maintaining dashboards in BI tools such as Power BI, Tableau or Looker

Experience preparing, transforming and validating data from multiple sources

Strong knowledge of Google Analytics (GA4) and digital performance measurement

Experience working with marketing, CRM or customer engagement datasets

Advanced Excel and/or Google Sheets

Experience with cloud-based databases or data environments, ideally AWS

Ability to translate complex analysis into clear, actionable recommendations for non-technical stakeholders

Curious, detail-oriented, and highly analytical; commercially aware, proactive and collaborative

Comfortable with ambiguity and fast-moving environments

Desirable skills:

Experience using AI-powered and agentic development tools (e.g. Claude Code, Gemini) to improve analytical productivity

Experience with marketing automation platforms such as ActiveCampaign, Braze, Bloomreach or Salesforce Marketing Cloud

Experience supporting segmentation, propensity modelling or customer lifecycle analysis

Experience in sports, events, membership, subscription, media, travel or consumer-facing organisations

Knowledge of attribution, experimentation or A/B testing methodologies

The EDGE they seek

Entrepreneur at Heart: A ‘Doer’ who thinks and acts like a founder, driving impact and pushing boundaries to achieve key results. You like getting ‘stuck in’ and making sure that great ideas come to life and deliver real change.

Dynamic Innovator: An adaptable individual who thrives in fast paced environments, seeking new opportunities to drive progress.

Growth Mindset: Embraces challenges as opportunities, bouncing back stronger from every setback. There is nothing you can’t do if you apply yourself fully.

Equality of voice: A. Team. Player. Able to inspire and motivate others, bringing energy, innovation, and a can-do attitude to our startup environment.

Benefits

Competitive salary

The opportunity to change a major sports area and build something you can be really proud of.

Flat working environment and a get-things-done company culture.

Private health insurance through Vitality, including wellness benefits and more.

Learning & Development budget for courses, books, events and more.

25 days holiday + Christmas break.

Flexible working structure and hybrid working.

Enhanced parental leave.

Company share option scheme to drive ownership ability and allow financial participation in company success.

Complimentary event entries for employees, friends and family.

Free office snacks & drinks, open water swim credits and more.

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Discipline(s):

Telecoms Media Technology, Retail Consumer Goods & FMCG

Duration:

Permanent

Job type:

Permanent