Digital Strategist

Description

We are looking for a Digital Strategist to support web and social content execution for a healthcare organization in Minneapolis, Minnesota. This Contract position is ideal for someone who can balance digital project coordination with hands-on content publishing, quality review, and performance monitoring. The role focuses on maintaining a reliable, engaging online presence while helping ensure communications are delivered accurately and on schedule.

Responsibilities

Maintain website pages and digital content to keep information current, functional, and easy for users to navigate. Publish online updates such as homepage features, announcement posts, and link changes while resolving routine website issues as they arise. Coordinate ongoing administration of the web platform and assist with day-to-day site upkeep activities. Review content before release to confirm editorial quality, brand consistency, and overall accuracy across digital channels.

Track website and social media performance, identify engagement trends, and recommend adjustments that can strengthen reach and traffic. Support digital publishing workflows by managing content movement from source materials to live web and social platforms. Build and maintain content calendars that organize website updates and social media communications around planned timelines. Write social media copy based on existing articles and campaign materials, crafting messages that encourage audiences to view related content.

Partner with stakeholders to ensure digital communications are posted correctly and delivered according to established deadlines.

Requirements

Experience managing digital projects with strong attention to deadlines, coordination, and follow-through.
Background in website content administration, online publishing, or digital project management.
Ability to oversee multiple timelines at once and keep deliverables moving in a fast-paced environment.
Familiarity with web content best practices, including site structure, navigation, and user experience considerations.
Knowledge of social media content development and performance tracking across digital channels.
Experience using analytics to assess content effectiveness and support future recommendations.
Working understanding of Digital Asset Management (DAM) tools and organized content handling processes.

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