Quick Overview
Job Description
The Marketing & Communications Manager is responsible for developing and executing the company's brand, content, and communications strategy across all channels. This includes brand management, content and collateral development, digital and social media, public and corporate communications, campaign execution, and event and tradeshow marketing, ensuring consistent, compelling, and compliant messaging to customers, partners, and internal audiences.
Brand Ownership and Stewardship
Own and steward the corporate and product brand, ensuring a consistent identity and voice across all channels. Develop and maintain brand guidelines, messaging frameworks, and templates, enabling teams to apply them consistently. Content and Collateral Development
Create and manage marketing content and collateral, including brochures, sell sheets, presentations, case studies, and videos, that support the brand and equip the sales team.
Oversee the content and editorial calendar and creative production, collaborating with product marketing, clinical, and sales teams to source and review materials. Messaging and Copywriting
Translate product value propositions into clear, compelling copy across all communications, working in partnership with product marketing. Tailor messaging to key audiences, including healthcare professionals (HCPs), hospital administrators, value analysis committees (VACs), patients, and internal teams.
Campaigns and Digital Marketing
Plan and execute integrated marketing campaigns across digital, email, social, and print channels to build brand awareness and support demand generation. Manage the company website, SEO/SEM strategies, email marketing, and marketing automation platforms. Public Relations and Corporate Communications
Manage public and media relations, including press releases, media outreach, and award submissions. Lead internal and corporate communications to keep employees and stakeholders informed and aligned.
Events and Tradeshows
Plan and execute tradeshows, conferences, and events, including booth presence, materials, sponsorships, and peer-to-peer programs. Metrics and Optimization
Track campaign, web, and channel performance metrics, including engagement, reach, traffic, and conversion rates.
Required
Minimum 5 years of marketing communications experience in medical devices, diagnostics, or a related healthcare field ·
Demonstrated success developing brand, content, and communications programs across digital and traditional channels
Strong understanding of healthcare audiences and stakeholders (HCPs, hospitals, and patients)
Ability to translate clinical and technical information into clear, customer-centric copy and content
Experience developing promotional materials within FDA/regulatory and MLR review guidelines
Proficiency in productivity applications (Microsoft Office Suite, Slack) and familiarity with design/creative tools
Excellent project management and cross-functional collaboration skills
Experience working and managing relationships with external agencies and contractors
Adept at data-driven marketing and decision making
Preferred:
Degree in marketing, communications, journalism, or a related discipline
Experience with Class II/III medical devices
Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Veeva, etc.)
Familiarity with use of social media and digital tools for promotional activities (LinkedIn, SEO/SEM)
Familiarity with AI tools for productivity and marketing/project management automation
Background in a specific therapeutic area or procedure relevant to our portfolio (e.g., cardiovascular, peripheral vascular, thrombectomy)
Compensation Range
$150,000—$175,000 USD
Inquis Medical is an
Equal Opportunity Employer and embraces diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable law.
Inquis Medical does not accept resumes or candidate submissions from third-party recruiters and/or vendors who are not expressly under current written contract.
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