Digital Marketing Manager

Location: Boston, MA Salary: $62.00 USD Hourly - $65.00 USD Hourly Description:
Role : Digital Marketing Manager
Location: Boston, MA
Duration: 6+ Months

Key Responsibilities

Digital Marketing Strategy & Campaign Management

• Develop and execute comprehensive digital marketing campaigns aligned with organizational goals.
• Collaborate with communicators, marketers, and program managers to identify target audiences, marketing objectives, and key messaging.
• Research market opportunities and recommend the most effective channels and tactics.
• Create and manage campaign plans, timelines, budgets, and performance metrics.

Content & Creative Development

• Develop compelling digital marketing content, copy, and creative assets.
• Partner with agencies, designers, and creative vendors to produce high-quality campaign materials.
• Support integrated campaigns that may include digital and traditional channels such as print and radio advertising.

Digital Advertising & Channel Management

• Manage campaigns across:
• Paid Social Media
• Organic Social Media
• Paid Search (SEM/PPC)
• Search Engine Optimization (SEO)
• Digital Display Advertising
• Email Marketing (eBlasts and Newsletters)
• Podcast Sponsorships
• Monitor campaign performance and optimize strategies to maximize ROI and audience engagement.

Analytics & Reporting

• Track, analyze, and report campaign performance metrics.
• Provide actionable insights, trend analysis, and recommendations to stakeholders.
• Utilize web analytics tools to assess campaign effectiveness and inform future strategies.
• Educate internal teams on digital marketing best practices, emerging trends, and platform capabilities.

Vendor & Budget Management

• Representative with publishers, advertising agencies, and external vendors.
• Review media plans and campaign recommendations to ensure alignment with objectives.
• Conduct audits of invoices, budgets, and media investments to maximize efficiency and effectiveness.
• Manage vendor relationships and campaign deliverables to ensure successful execution.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing campaign management and strategy.
• Strong expertise in:
• Paid Social Media Advertising
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Email Marketing
• Digital Display Advertising
• Web Analytics
• Experience analyzing campaign results and translating data into actionable recommendations.
• Strong project management and stakeholder communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Technical Skills

• Intermediate or advanced proficiency with Microsoft Office Suite (Excel, PowerPoint, Word).
• Working knowledge of:
• HTML
• CSS
• Adobe Photoshop
• Web Analytics Platforms
• Experience with CRM platforms such as Salesforce is preferred.

Preferred Qualifications

• Experience working with higher education, nonprofit, or mission-driven organizations.
• Familiarity with multi-channel integrated marketing campaigns.
• Experience managing agency and vendor relationships.
• Strong analytical, presentation, and consulting skills.

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