Senior Marketing Manager

Job ID:

Location: London, United Kingdom

Job Type: Permanent

Salary: 80,000 - 95,000/year

Posting Date:

Consultant: Ronak Patel

Email:

Phone:

A B2B financial services provider is seeking a Senior Marketing Manager to design and execute marketing campaigns targeting insurers based in the UK.

Responsibilities

• Strategically lead marketing efforts in the UK designing and implementing marketing campaigns to drive sales opportunities
• Plan and execute integrated campaigns across multiple channels – content / thought leadership, digital marketing (social media, SEO) and webinars to drive brand awareness and generate high quality leads
• Develop a content strategy and editorial calendar collaborating with marketing and design teams
• Implement effective marketing toolkits to support growth in existing accounts.
• Serve as the primary operational liaison between sales and marketing organisations for the UK region, participating in sales team calls, meetings, and planning sessions.
• Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.
• Identify internal and external resources for strategic account marketing execution.
• Implement comprehensive ABM strategy

Requirements

• Experience in campaign management within B2B insurance ideally or banking experience would be considered
• Some strategic mindset who is comfortable in a 80% execution role
• Natural relationship builder who is able to hold their own with demanding stakeholders
• Demonstrated experience developing and executing marketing programmes, with a focus on Events, Account-Based Marketing, Social Media, and Thought Leadership/Media Partners.
• Proficiency in personalised Account-Based Marketing (ABM) strategies and execution would be an advantage
• Expertise in CRM and marketing automation systems (e.g., Salesforce, HubSpot).
• UK experience is essential

80-95,000

4-days in the office