Digital Media Activation

Briefing & Translation

• Translate quarterly account strategy and media plans into clear, complete execution briefs for Junior Traders
• Define targeting, audiences, and budgets per channel in line with the agreed plan
• Ensure briefs contain everything the trading team needs to deliver without back-and-forth

Quality Assurance

• QA campaign builds before launch - settings, targeting, budgets, naming conventions, and tracking
• Sense-check Search and Social reporting outputs before they reach the AD or client
• Support first-party data and consent compliance checks across campaigns

Budget & Pacing

• Monitor pacing versus budget across channels and flag risks early
• Recommend spend reallocations across channels and coordinate implementation with the trading team
• Provide accurate billing and finance reconciliation inputs

Client Support & Reporting

• Contribute platform-level insight and performance context to the monthly performance narrative
• Support the AD on weekly client status calls with accurate, up-to-date delivery and performance information
• Help manage delivery timelines and flag scope or expectation risks to the AD early

Ways of Working

• Act as the primary day-to-day internal point of contact between the AD and the trading team
• Maintain naming conventions, tracking standards, and QA processes across accounts
• Escalate gaps or overlaps in ownership quickly so nothing falls through the cracks