Content Marketing Specialist - Social Media

Job Description
At Gardner, we believe commercial construction should feel as welcoming as it is professional. we build relationships rooted in hospitality. We bring a hospitality-driven approach to every project, ensuring that every interaction is thoughtful, responsive, and human-centered. You’re an exceptional writer and thoughtful editor who enjoys translating people’s experiences, project details, and big ideas into content that feels clear, authentic, and engaging.

Whether you’re writing a project story, updating a webpage, planning an email campaign, or coordinating a video shoot, you know how to keep the details moving while staying connected to the bigger picture. Bring Gardner’s stories to life through website copy, project narratives, social content, email campaigns, printed materials, and internal communications while maintaining a consistent brand voice.

Build a repeatable approach to project storytelling
, gathering each story’s key details and adapting them for case studies, proposals, sales materials, project guidebooks, and industry award submissions. Keep our website current and useful by managing day-to-day content, establishing an update cadence, and applying SEO best practices and keyword research to improve visibility. Execute proactive social media and email programs
, managing content planning, publishing, campaigns, and contact lists in alignment with brand and business priorities.

Support paid marketing efforts by partnering with the Marketing Director and external partners on campaign briefs, messaging, creative assets, timelines, and spending. Coordinate video storytelling alongside the Creative Lead, developing scripts, storyboards, shot lists, and production schedules while managing review cycles, final delivery, and our video library. Turn insights into stronger content by monitoring website, social, email, and paid campaign performance and using client feedback to inform storytelling and communication priorities.

Keep work organized and moving by managing timelines, communicating with partners across our Minneapolis, Milwaukee, and Duluth hubs, and improving processes that support marketing and business development. Gardner’s people, projects, culture, and client experience are represented through compelling content that feels distinctly Gardner. Content priorities support our brand, business development, and growth objectives. Our website stays accurate, relevant, and current through a dependable content management rhythm.

Social and email programs build audience engagement through thoughtful planning and consistent execution. Performance insights lead to practical improvements in content, reach, and marketing effectiveness.

Projects move forward with clear communication, reliable follow-through, and attention to quality.
5+ years of experience in marketing, communications, digital marketing, or a related field.
~ Exceptional writing, editing, and proofreading skills, supported by a portfolio or relevant writing samples.
~ Experience creating digital and print content, managing website updates, and executing proactive social media and email programs.
~ Hands-on knowledge of SEO, keyword research, website analytics, and paid digital marketing.
~ The ability to interpret performance data and turn it into clear, actionable recommendations.
~ Strong project management, organizational, and prioritization skills, with the ability to manage competing deadlines.
~ Proficiency with content management systems, social scheduling tools, email marketing platforms, and Google Workspace.
~ Availability to work in person in downtown Minneapolis and comfort visiting active construction sites for occasional video shoots and content coordination
~ Openness to light travel (generally under 5%) for conferences, events, or visits to other Gardner offices, typically planned well in advance and with flexibility to accommodate personal and family needs.

Familiarity with HubSpot or a similar CRM or marketing automation platform. Experience with Adobe Creative Suite. Experience coordinating video production with internal teams and external partners. A track record of creating processes that make content easier to capture, organize, and reuse. A bachelor’s degree in Marketing, Communications, Public Relations, or a related field, preferred but not required.

Magazine
~“Our culture-first approach encourages personal and professional growth, an EOS-led structure, and a commitment to building a workplace where everyone feels valued, challenged, and loves coming to work.

Annual Salary: $70,000 - $85,000 (paid weekly) + discretionary bonus.

Comprehensive Benefits

Health, dental, vision, HSA with employer contribution, and 401(k) plan with employer contribution
Ancillary Benefits:
Company-paid basic life & AD&D insurance, company-paid long-term disability, company-paid employee assistance program, accident insurance, and critical illness insurance
Perks:
Paid parking or public transportation costs, company-provided phone, and laptop. Generous paid time off, paid sabbatical leave, paid bereavement leave, paid parental leave, free onsite fitness facility, and regular company and team outings.

Our process typically includes three conversations (phone and in-person) to ensure a mutual fit. Gardner reserves the right to hire any individual without legal or financial obligation for unwanted solicitations. S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TN, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.
~ We are only considering local candidates at this time. We are unable to provide relocation assistance at this time. This is a full-time, in-person role located in downtown Minneapolis.

Remote work is available as needed, but is not intended to be standard operating procedure. This role is performed in a standard office setting with standard office equipment. This position requires prolonged sitting at a desk and working on a computer, with frequent typing, writing, and document handling. The role also requires occasional light travel (generally under 5%) for conferences, events, or visits to other Gardner offices, typically planned well in advance and with flexibility to accommodate personal and family needs.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.