Marketing Specialist, Product Marketing

As a Product Marketing Specialist – TaxWise, you will play a key role in driving the growth, adoption, and market success of one of the industry's most trusted tax preparation solutions. TaxWise serves professional tax preparers, small tax firms, and service bureaus with solutions designed to simplify tax preparation, improve efficiency, and help practitioners grow their businesses. TaxWise emphasizes cloud-based tax preparation, AI-powered workflow enhancements, mobile client collaboration, and integrated tax research capabilities.

You will work cross-functionally with Product Management, Sales, Customer
Success, Digital Marketing, Revenue Enablement, and Demand Generation teams to bring new capabilities to market, drive customer engagement, support renewals and upgrades, and strengthen TaxWise's competitive position.

This role is ideal for a marketing professional who is execution-oriented, customer focused, and passionate about translating product capabilities into compelling value propositions that drive demand, adoption, retention, and revenue growth.

What You Will Be Doing

• Develop clear, differentiated positioning and messaging for TaxWise
• Support the development and execution of go-to-market plans for TaxWise
• Create and maintain customer-facing content across digital properties,
• Partner with Product Management to understand customer needs, market trends,
• Conduct customer, market, and competitive research to identify opportunities
• Help drive adoption of key TaxWise solutions and add-on products, including

TaxWise Online, TaxWise Mobile, and integrated research solutions.

• Develop customer lifecycle marketing programs that support onboarding,
• Collaborate with Sales and Revenue Enablement teams to create high-impact
• Support demand generation initiatives across paid media, email marketing,
• Create compelling customer success stories, testimonials, use cases, and
• Analyze customer insights, campaign performance, adoption metrics, and market
• Support retention and renewal marketing efforts designed to strengthen

Skills & Experience

To be successful in this role, you need:

• 3+ years of experience in Product Marketing, supporting software, SaaS or
• Demonstrated experience supporting product launches, go-to-market
• Strong ability to translate product capabilities into clear, compelling
• Experience conducting competitive analysis, market research, and customer
• Experience creating customer-facing marketing assets, including web content,
• Familiarity with CRM, marketing automation, analytics, and reporting
• Strong written and verbal communication skills with the ability to
• Excellent project management and organizational skills, with the ability to
• Proven ability to collaborate effectively across Product, Sales, Customer

Success, Revenue Enablement, and Marketing teams.

• Data-driven mindset with experience leveraging customer insights and
• Experience in tax, accounting, finance, professional services, or adjacent

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job.

They are not intended to be an exhaustive list of all duties and responsibilities and requirements.

OUR INTERVIEW PRACTICES

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$57,400.00 - $98,350.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position.

Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

ADDITIONAL INFORMATION:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits,
Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.