Group Sales Manager

Job Description
Job Description
Description:
ABOUT CHETOLA RESORT
For over 180 years, Chetola Resort has offered guests a timeless mountain escape in the heart of the Blue Ridge Mountains. Serving as the gateway to beautiful Blowing Rock, North Carolina as a luxury haven where adventure meets tranquility, Chetola blends refined hospitality with immersive outdoor experiences—from Orvis®-endorsed fly fishing to award-winning dining, spa indulgence, and family-friendly recreation.

Under new ownership, we are embracing an exciting new chapter rooted in thoughtful renewal, authentic elegance, and exceptional guest service. Blowing Rock boasts many of the most luxurious residences in all of the Carolinas, with an affluent clientele in a year-round destination. THE ROLE
Chetola Resort is seeking a driven and strategic
Group Sales Manager to help continue the resort’s legacy of exceptional experiences and service for group clientele.

The Group Sales Manager will be responsible for securing and growing group business across market segments, supporting sales strategies, and helping shape the future of events and group offerings at the resort. This role blends strong sales performance with elevated, Forbes-level hospitality standards, ensuring every interaction is warm, personalized, and executed with precision. Success in this role means not only achieving revenue goals, but delivering a seamless, high-touch experience that reflects Chetola’s commitment to excellence at every stage of the client journey.

WHAT YOU’LL DO
Sales Strategy & Execution
Proactively solicit group business across multiple market segments with professionalism and confidence
Maintain and grow client relationships through consistent, thoughtful, and personalized engagement
Follow up on sales leads with urgency and attention to detail, converting inquiries into confirmed bookings
Conduct market research and analyze trends to inform strategies and maximize bookings
Track and achieve monthly and annual booking goals in partnership with the Director of Sales
Client Engagement & Collaboration
Represent the resort with a warm, sincere, and polished presence in every interaction—whether in person, over the phone, or in writing
Anticipate client needs before they are expressed and tailor recommendations to create a personalized experience
Conduct site tours that reflect a high standard of readiness, professionalism, and pride in the property
Communicate clearly and proactively with clients and internal teams to ensure a seamless, stress-free experience
Collaborate cross-functionally with Front Office, F&B, Spa, and Marketing teams to deliver cohesive and elevated group experiences
Maintain composure and grace under pressure, ensuring exceptional service even in fast-paced or high-demand situations
Operations & Administration
Utilize property management and sales systems to manage leads, bookings, and client details with accuracy and organization
Prepare detailed and polished proposals, contracts, and banquet event orders (BEOs) that reflect professionalism and clarity
Ensure all event details are communicated precisely across departments to support flawless execution
Provide reporting on account activity and key performance metrics
Support the development of sales materials and promotional tools that align with the resort’s brand and standards
Uphold all resort policies, procedures, and service expectations with consistency and accountability
Requirements:
ATTENTION TO DETAIL IN ACTION
At Chetola, exceptional experiences are built on the details others might miss.

In the Group Sales Manager role, you will

Deliver a warm and sincere first impression in every client interaction, setting the tone for the entire experience
Anticipate needs and proactively address potential gaps before they impact the client or guest experience
Maintain precise, organized, and timely documentation with zero errors or missed details
Ensure seamless handoffs across departments so the client experience feels effortless and cohesive
Review contracts, BEOs, and billing thoroughly to ensure complete accuracy and clarity
Present all communications—emails, proposals, and materials—with polish, professionalism, and brand consistency
Observe the property with a critical eye during site tours, ensuring all spaces reflect excellence and readiness
Follow through on every commitment, reinforcing trust and delivering a consistently elevated experience
ABOUT YOU
A proactive and polished communicator with a passion for hospitality and relationship-building
Naturally delivers a warm, engaging, and professional presence in all interactions
Thrives in target-driven environments and takes pride in closing business while maintaining exceptional service standards
Equally comfortable making strategic decisions and managing fine details with precision
Demonstrates strong emotional intelligence, discretion, and professionalism with clients and colleagues
Maintains composure and adaptability, delivering results with grace under pressure
Enjoys working collaboratively across teams to create seamless, memorable guest experiences
REQUIREMENTS
Previous experience in a hotel or resort setting is required
Prior experience in sales is strongly preferred
Experience in a luxury or upscale hospitality environment preferred
Familiarity with sales systems and property management software is a plus
Must be able to work on-site with a flexible schedule including occasional evenings and weekends
WHY CHETOLA
One of the largest private employers in the county with a dynamic work setting and strong potential for career growth
Join a dedicated and growing team shaping the next era of a beloved mountain resort
Contribute meaningfully to a culture rooted in connection, craftsmanship, and care
Competitive salary and eligible to participate in property-wide sales incentive programs
Comprehensive benefits offered to full-time eligible employees, including health, dental, vision, and supplemental benefits as well as PTO, and on-property perks
Chetola Resort is an

Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.