Social Media Marketing Specialist

Social Media Specialist

Location: London, UK (Hybrid)

Type: Full-time, Permanent

Sector: Games | Publishing & Marketing

About the Studio

A creative games and entertainment collective bringing bold, original ideas and experiences to life across a portfolio of studios and titles. The company champions diverse voices, backs artistic vision, and pushes boundaries in how interactive entertainment is made and shared.

The culture is built on experimentation, kindness, and excellence — staying curious, treating people well, and aiming high while embracing feedback along the way.

About the Role

The studio is looking for a hands-on Social Media Specialist who lives and breathes online culture and can turn great ideas into content people genuinely want to engage with. You'll need to be immersed in culture generally, with a strong appreciation for games and an eye for how they intersect with the wider cultural landscape.

You'll work across the parent brand and its portfolio of games and creative projects — creating content, spotting opportunities, and helping the studio cut through across social platforms and communities, always with brand vision front of mind. You'll need to read the cultural tone on social platforms in real time and proactively turn that into timely, resonant content.

What You'll Do

• Create and publish social content across the parent brand and its portfolio of games and projects
• Take an active role in growing, shaping, and executing social strategy for the studio's own channels, with a clear sense of what makes its brand distinct from the games it publishes
• Identify moments and assets worth debuting to the studio's audience, building brand presence alongside each game
• Proactively spot trends, conversations, formats, and cultural moments worth joining, and react quickly
• Adapt ideas and assets per platform rather than taking a one-size-fits-all approach
• Work closely with Creative, Marketing, and studio teams to plan and execute campaigns and launch content
• Own day-to-day running of social channels — planning, scheduling, publishing, and coordinating posts across platforms including Instagram, TikTok, X, Facebook, Reddit, and Discord
• Use social and platform analytics tools to monitor sentiment and report on content performance
• Keep up with platform, format, algorithm, and audience behavior changes
• Contribute to team ideation sessions with creative, experimental ideas
• Create social-first assets and video content outside of key tentpole moments

What You'll Need

• Experience in a hands-on social media or content role
• Strong content creation skills, from idea through to execution
• Solid understanding of major social platforms, their audiences, what works where and why, and how communities evolve
• Experience with social publishing, analytics, and reporting tools
• A natural read on online culture, trends, and emerging formats
• Comfortable creating content using tools such as Adobe Suite, CapCut, or Premiere (or willing to learn)
• Genuine interest in video games and the culture surrounding them, with influences drawn from beyond gaming alone

Bonus Points For

• Experience building or growing a publisher-level brand alongside multiple game titles
• A track record of proactively identifying trends ahead of the curve rather than reacting to briefs
• Comfort experimenting and adapting quickly based on performance data