Digital Marketing Optimization Analyst

51905 HROC LLC is seeking an Optimization Specialist to improve performance across campaigns, processes, and digital touchpoints. In this role, you will analyze data, identify trends, and design tests (A/B and multivariate) to boost conversion, engagement, and efficiency. You will build reports and dashboards, translate insights into clear recommendations, and collaborate with marketing, operations, and leadership to implement changes. The ideal candidate is analytical, detail-oriented, comfortable with data tools, and able to communicate complex findings to non-technical stakeholders in a fast-paced environment.

Responsibilities

• Analyze performance data across campaigns and processes to identify optimization opportunities
• Design and run A/B and multivariate tests to improve conversion and engagement
• Develop, maintain, and present performance reports and dashboards to stakeholders
• Translate data insights into clear, actionable optimization recommendations
• Collaborate with marketing, operations, and leadership to implement changes
• Monitor post-implementation results and iterate on optimization strategies
• Define and track key performance indicators (KPIs) for optimization initiatives
• Ensure data quality, accuracy, and consistency in reporting
• Document test plans, results, and learnings for future reference
• Stay current on optimization tools, analytics best practices, and industry trends

Required Skills

• Data analysis
• A/B and multivariate testing
• Web analytics (e.g., Google Analytics)
• Dashboard and report creation (e.g., Excel, BI tools)
• SQL or query languages
• Statistical analysis and experimentation design
• Conversion rate optimization (CRO)
• Marketing analytics and attribution
• KPI definition and measurement
• Data visualization and storytelling