Director of Provider Activation

About the Role

Nourish's growth depends on growing the number of providers on the platform, and every provider who joins us passes through our onboarding funnel. Provider Onboarding owns activation, focused on taking a dietitian, medical provider, or therapist from signed offer to confidently seeing their first patient. This team sets the stage for a successful provider start, and if done right, a provider starts fast, stays longer, and performs better.

As Director of Provider Activation, you'll own that function end-to-end, across the team, the operating model, and the systems behind it. This is a rare opportunity to optimize an existing team already onboarding providers at scale (RDs), while creating the 0>1 onboarding approach for new providers. On the RD side, activation has held around flat all year with minimal movement, and needs further investment and focus to structurally change the rate at which providers successfully start. At the same time, you'll build the 0→1 onboarding motion for Nourish Medical and Therapy as we expand beyond dietitians into a full virtual metabolic health clinic.

You'll manage and grow a team of Provider Onboarding Associates, and partner closely with Provider Recruiting upstream, and Provider Strategy and Provider Enablement downstream, and Credentialing, People, and Product throughout. This person will report into our VP of Provider Growth.

This role is full-time and open to NYC-based candidates only (expectation to work in-person 3-4 days per week, with some remote flexibility). Our office is located in Gramercy.

Key Responsibilities:

• Own provider activation across every provider type: Set the org strategy/vision and lead the team to execute against it, diagnose where providers stall between signed offer and first patient, and build the system/processes to ensure successful improvement of metrics over time
• Build and develop the onboarding team: Hiring and ramping new associates as the team scales, and establishing the performance expectations, coaching cadence, and accountability structure that motivates the team to achieve great outcomes.
• Design the operating model and systems: Use our CRM, sequencing, and LMS tooling to automate low-value touchpoints
• Stand up onboarding for new provider types: Build the Medical and Therapy motions from scratch and deciding what's shared infrastructure versus provider-type specific
• Own the capacity and ROI model: Build headcount and investment plans to drive further activation improvements in 2027 and beyond.
• Partner cross-functionally: Across product, recruiting, and ongoing provider strategy, you’ll ensure there are thoughtful handoffs and great product to drive an overarching provider experience that increases overall supply and drives NPS

We’d love to hear from you if:

• You have 8+ years of experience, ideally in a marketplace, provider network, or high-growth startup environment
• You've owned a critical funnel metric end-to-end, and know what it takes to structurally improve key funnel metrics
• You’ve led teams before and are excellent at people management & driving teams to high performance. You’re results-driven and metrics-oriented, and not afraid of holding people accountable to targets.
• You have strong instincts for systems and automation, knowing which human touchpoints to replace with AI automation, and which ones to protect to maintain a delightful provider experience
• You're comfortable in the numbers, from cohort analysis to caseload modeling to building the ROI case for your own headcount
• You hold a high bar for the provider experience and want to help Nourish be the best place for providers to work
• You're energized by ambiguity, moving through roadblocks and challenges to get to a final approach that achieves outcomes

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