Product Marketing Manager, Customer Advocacy

RESPONSIBILITIES

A client with Kforce is seeking a Marketing Automation Manager III to join their team in Mountain View, CA or SF, CA for a hybrid/onsite role.

Summary

The Mid-Market Marketing team is seeking a Contingent Worker Product Marketing Manager to build our customer advocacy and social proof capability from the ground up. This role owns the connection between what our customers say and how our team markets - defining what "proof" should look like by ICP, recruiting the customers who embody it, and turning their stories into assets the commercial organization can use. We're looking for an experienced Marketing Manager to build and scale a customer storytelling and social proof program for a growing B2B/SaaS portfolio.

This person will identify customers with compelling success stories, interview them, write case studies and testimonials, and manage the content through publication. You'll also help create a repeatable, scalable process for finding and developing customer stories. This is a post-sale customer marketing role, not sales, prospecting, or lead generation.

What You'll Do

• Identify existing customers with compelling success stories
• Build relationships with internal teams to uncover potential customer advocates
• Conduct outreach to customers and coordinate interviews
• Interview customers to understand their experience, results, and business value
• Write customer case studies, testimonials, quotes, and other customer stories
• Own customer stories from initial identification through publication
• Repurpose customer stories across different marketing formats and channels
• Build and manage a pipeline of potential customer stories
• Develop repeatable processes for sourcing and producing customer content
• Test new approaches to improve and scale the customer advocacy/social proof program
• Partner cross-functionally with marketing, sales, customer success, and other teams

REQUIREMENTS:

• Customer marketing, customer advocacy, or social proof experience
• Direct experience developing case studies and/or customer testimonials
• Excellent writing and storytelling skills
• Experience conducting customer interviews
• Strong customer-facing communication skills
• Experience owning projects from beginning to end
• Ability to work independently, proactively find opportunities, and build processes
• Marketing experience within a SaaS or B2B environment

Nice to Have:

• Customer evidence or reference program experience
• Product marketing experience with significant customer-story ownership
• Customer content marketing experience
• Experience building or scaling a customer advocacy program
• Experience developing customer stories for multiple formats, including written content, presentations, social content, and video

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

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