REMOTE - Web Marketing Manager

Director of MarketingRead the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.open to remote for the right candidateReports to: Founder & CEOType: The RoleCurie is looking for a Marketing Director to own the commercialization and performance marketing engine across retail, DTC, and Amazon. This hands-on leader will run the day-to-day marketing function, manage internal team members and agency partners, and lead go-to-market strategy for an ambitious pipeline of new products and retail expansion.

What You'll DoOwn Curie's marketing strategy and execution: Translate company growth goals into a cohesive omnichannel marketing plan across mass retail, DTC, and Amazon, with clear priorities, budgets, timelines, and success metrics. Build and manage cross-functional launch plans spanning product development, packaging, creative, operations, retail, and media. Manage direct reports: Partner closely with our Director of Brand & Social to set clear priorities, establish accountability, and ensure everyone on the team understands what success looks like.

Manage agencies and external partners: Own day-to-day relationships with paid media, Amazon, PR, and other agency partners, holding them accountable to strategy, scope, timeline, budget, and performance. Bring analytical and commercial rigor: Track channel performance, marketing efficiency, launch results, retail velocity, and consumer response. Use the data to make decisions, reallocate resources, and improve performance. Establish the meetings, timelines, reporting, and decision-making processes that keep product, creative, operations, sales, and external partners aligned.

What You Bring7+ years of marketing experience in CPG, beauty, personal care, wellness, or an adjacent consumer category, ideally at a fast-growing brand operating across retail and ecommerce. A proven track record developing and executing successful product launches, from consumer positioning through launch and performance analysis. Direct mass-retail experience, including shopper marketing, retailer media, and retail activation. Strong consumer instincts and creative judgment. You know how to turn product attributes and consumer insights into sharp positioning and effective marketing.

You are comfortable managing budgets, setting KPIs, interpreting performance data, and connecting marketing investment to revenue and profitability. Exceptional organizational skills, with a reputation for anticipating bottlenecks, catching important details, and driving projects forward. A low-ego, hands-on working style.