Marketing Automation Manager

RESPONSIBILITIES:
Kforce has a client that is seeking a Marketing Automation Manager in Miami, FL (Florida).

Responsibilities:
Journey Builder & Lifecycle Automation:

• Build, manage, and optimize customer journeys within Salesforce

Marketing Cloud Journey Builder:

• Configure and maintain entry criteria, decision splits, wait steps, and exit conditions
• Monitor and audit active journeys to ensure data accuracy, deliverability, and performance

Audience Segmentation & Data Management:

• Create and maintain audience segments using Data Extensions and SQL queries
• Access, analyze, and operationalize data within Databricks or similar data platforms
• Collaborate with data teams on data structures, segmentation logic, and best practices

AMPscript & Personalization:

• Develop and maintain AMPscript for personalization, conditional content, and data lookups
• Implement dynamic content strategies to support targeted communications at scale

Data Integrations & Platform Support:

• Maintain and troubleshoot integrations between Salesforce Marketing Cloud, Salesforce CRM, and data platforms
• Identify and escalate data issues while documenting integration processes and dependencies

Quality Assurance & Documentation:

• Follow established QA, testing, and deployment procedures
• Maintain detailed documentation of processes and configurations
• Communicate risks, issues, and project updates in a timely manner

REQUIREMENTS:

• 3-5 years of experience in marketing automation, CRM operations, or email marketing technology
• Strong hands-on experience with Salesforce Marketing Cloud, including: Journey Builder; Automation Studio; Content Builder; Data Extensions
• Experience working with Databricks or a comparable data platform
• Strong AMPscript experience, including troubleshooting and dynamic content development
• Experience supporting CRM integrations and marketing data workflows; Familiarity with Salesforce CRM is preferred
• Advanced SQL skills with the ability to build audience segments and manage large datasets
• Highly detail-oriented with a strong sense of accountability and ownership
• Ability to collaborate effectively with business, marketing, and technical teams

Preferred Skills:

• Marketing automation strategy and execution
• Lifecycle marketing programs
• CRM data management
• SQL and data analysis
• Salesforce Marketing Cloud administration
• Cross-functional collaboration
• Process documentation and quality assurance

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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