Interactive Marketing Consultant

JOB TITLE: Interactive Marketing Consultant
JOB LOCATION: Boston, MA (hybrid)
WAGE RANGE*: 30-34hr W2
JOB NUMBER: 37569565
12+ Month Contract to Start

REQUIRED EXPERIENCE:

The Minimum Qualifications

• 1+ years of experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Salesforce CRM, Marketo or Eloqua
• 3+ years of marketing experience
• 3+ years of experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests

The Ideal Qualifications

• 2+ years of experience with Salesforce Marketing Cloud
• Working knowledge of Agile methodologies
• Proficient with MS Office Suite, with a focus on Microsoft Excel

JOB DESCRIPTION

If you are passionate about creating tailored, customer-centric marketing campaigns and enjoy collaborating with cross-functional teams to generate and implement new ideas, then please read further.
The Team

The Customer Relationship Management team, part of the Customer Engagement & Activation Team at Financial, is primarily located in the innovation hub of Boston - The Seaport District.
The Impact:

The Digital Marketing Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications. They leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences. This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and their objectives.

Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile, and SMS.
Creates testing plans and prioritizes the most significant opportunities and efficiencies across campaigns. Analyzes campaign results and provides actionable recommendations, optimizing marketing campaigns and workflows based on performance.
Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, and various development teams to activate, maintain, and innovate campaign activations and technical processes.
Develops marketing campaigns in accordance with email best practices and CRM team SOPs to ensure alignment with project objectives, accurate tracking and reporting of performance, and proper functioning of all response channels.
Contributes to continuous review of capabilities roadmap, process improvements in campaign development, quality control, database analysis, etc.

Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities

* While an hourly range is posted for this position, an eventual hourly rate is determined by a comprehensive salary analysis which considers multiple factors including but not limited to: job-related knowledge, skills and qualifications, education and experience as compared to others in the organization doing substantially similar work, if applicable, and market and business considerations. Benefits offered include medical, dental and vision benefits; dependent care flexible spending account; 401(k) plan; voluntary life/short term disability/whole life/term life/accident and critical illness coverage; employee assistance program; sick leave in accordance with regulation. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions. Benefits offered are in accordance with applicable federal, state, and local laws and subject to change at TCM's discretion.

#Dice