RemotePart timeMarketing

Paid Media and AI Strategist

DigitalAustralia🇦🇺Australia

Why this role stands out

This remote freelance role offers an exciting opportunity to leverage your paid media expertise and AI skills to drive client growth, with flexible hours that fit your schedule. You'll thrive here if you're a hands-on strategist with a proven track record in Google and Meta Ads, eager to innovate and deliver impactful results. Apply today to join a dynamic consultancy and shape the future of AI-powered marketing!

Quick overview

SeniorityMid Senior

Employment typePart Time

Work modeRemote

LocationAustralia

Brand StrategyGA4Google AdsGrowth MarketingMeta AdsGenerative AIPrompt Engineering

Job description

We're looking for an experienced Paid Media and AI Strategist (Freelance, Remote) to support a Melbourne-based growth marketing consultancy specialising in performance marketing, brand strategy, and AI-supported marketing solutions.

This is a hands-on, client-facing role focused on managing Google and Meta Ads, owning paid acquisition strategies, and using AI tools and agents to analyse performance, validate recommendations, and implement campaign changes.

Engagement Details

Type: Freelance / Part-time
Duration: 6 months
Commitment: Approximately 15 hours per week
Location: Australia or New Zealand
Timezone: AEST-compatible
Schedule: Hours can be distributed across the week, with agreed availability for client meetings.

Responsibilities

Manage and optimise Google Ads and Meta/Facebook Ads accounts.

Develop and implement paid acquisition strategies based on client growth objectives.
Review and validate recommendations generated by AI agents before implementing campaign changes.
Analyse campaign performance and identify opportunities for optimisation.
Advise clients across performance marketing, brand, creative, and growth strategy.
Build strong client relationships and communicate strategies and recommendations confidently.
Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding.

Previous experience in performance marketing, paid media or digital acquisition.
Strong hands-on experience with Google Ads and Meta Ads.
Experience managing paid media budgets of approximately AUD20K+ per month.
Strong understanding of performance and brand marketing.
Strong client-facing and relationship management skills.
Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering, or similar AI tools, and comfortable incorporating these tools and agents into marketing workflows.
Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.