Sales Director

The Leonard on Beverly, a boutique design-forward property in Los Angeles, seeks a Sales Director to drive room and group revenue, develop local partnerships, and grow corporate and leisure accounts. You will build and execute a sales strategy for Beverly Grove and greater LA, manage the sales pipeline, lead site visits, and negotiate contracts. Collaborate closely with operations and front office to align sales promises with an elevated, home-like guest experience and brand standards. This role offers direct access to ownership and leadership, with room for creativity, autonomy, and career growth in boutique hospitality.

Responsibilities

• Develop and execute a sales strategy to drive transient, corporate, and group revenue for the property
• Prospect, qualify, and close new corporate, leisure, and group accounts in the LA market
• Manage the end-to-end sales pipeline using CRM tools, including forecasting and reporting
• Lead site tours, client meetings, and presentations that reflect the hotel's design-forward, boutique positioning
• Negotiate rates, contracts, and packages that balance profitability with guest value
• Collaborate with revenue management and operations to align pricing, inventory, and guest experience
• Maintain strong relationships with local partners, agencies, and corporate travel planners
• Monitor market trends and competitors to identify new opportunities and adjust strategy
• Partner with front office and operations teams to ensure sales commitments align with on-property delivery
• Provide leadership, mentoring, and clear communication across departments on sales priorities

Required Skills

• Hospitality sales strategy
• Corporate and group sales
• Revenue and yield management
• CRM and sales pipeline management
• Contract negotiation
• Market and competitor analysis
• Forecasting and reporting
• Partnership and account management
• Presentation and site visit planning
• Hospitality brand and guest experience alignment