TikTok Marketing Strategist

This role is for one of Weekday’s clients

Min Experience: 1+ years
Location: Mumbai, Maharashtra, India
JobType: full-time

We are looking for a creative, trend-savvy, and data-driven TikTok Marketing Strategist to join the core Marketing team and lead the brand's TikTok presence, with a primary focus on the US market.

The role involves developing and executing an end-to-end TikTok strategy across organic content, creator partnerships, paid campaigns, and TikTok Shop. The objective is to build an engaged community of parents and families, strengthen brand awareness, and convert audience engagement into measurable sales.

This is a hands-on opportunity for someone who understands TikTok's evolving culture, identifies emerging trends early, and knows how to create compelling short-form videos that capture attention and drive engagement.

Key Responsibilities

1. TikTok Strategy and Content Creation

1. Develop and manage the overall TikTok marketing strategy, including content pillars, campaign planning, and publishing calendars.
2. Ideate, script, and brief engaging short-form video content covering trends, creative hooks, product demonstrations, unboxings, gameplay, and parenting-related topics.
3. Identify relevant trends, sounds, cultural moments, and audience conversations, translating them into timely and brand-aligned content.
4. Create compelling captions, on-screen text, and product messaging that effectively communicate product features, value propositions, and brand positioning.
5. Ensure all content aligns with the brand's narrative, tone of voice, and visual identity.

2. Creator Partnerships, Community and Commerce

1. Identify, onboard, and manage creators and influencers, particularly in the parenting, education, family, and toys categories.
2. Develop and manage user-generated content (UGC) and affiliate marketing programmes, including TikTok Shop affiliate campaigns.
3. Build and engage the brand community through comments, duets, stitches, live sessions, challenges, and other platform-native formats.
4. Support TikTok Shop operations, including product listings, promotional activities, live shopping initiatives, and creator-led sales campaigns.
5. Build strong relationships with creators and manage collaborations to drive authentic brand engagement and product discovery.

3. Paid Marketing, Performance and Analytics

1. Coordinate with the performance marketing team to plan and optimise TikTok advertising campaigns, including Spark Ads, in-feed ads, and TikTok Shop ads.
2. Monitor key performance metrics such as video views, engagement, follower growth, click-through rates (CTR), conversions, and Gross Merchandise Value (GMV).
3. Analyse campaign performance and audience insights to identify opportunities, improve content effectiveness, and optimise marketing strategies.
4. Gather feedback and inputs from sales, product, and marketing teams to develop relevant content and improve campaign messaging.
5. Repurpose high-performing TikTok content across Instagram Reels and YouTube Shorts wherever relevant.

Required Qualifications and Experience

1. At least 1.5 years of hands-on experience in TikTok marketing, short-form video marketing, social media management, content creation, or influencer campaigns.
2. A portfolio or examples of TikTok accounts and campaigns created or managed, demonstrating measurable results.
3. Deep understanding of TikTok trends, content formats, platform algorithms, and creator culture.
4. Practical experience managing influencer or creator partnerships.
5. Bachelor's degree in Marketing, Communications, or a related discipline.
6. Excellent written and verbal communication skills.
7. Ability to work independently, take initiative, manage multiple priorities, and solve problems proactively.

Good-to-Have Skills

1. Experience developing marketing campaigns for a US-based audience.
2. Hands-on familiarity with TikTok Shop, TikTok Ads Manager, and Spark Ads.
3. Basic video editing skills using tools such as CapCut, InShot, Adobe Premiere Pro, or similar platforms.
4. Exposure to direct-to-consumer (D2C), toys and games, children's products, parenting, or consumer brands.

Must-Have Skills

• TikTok Marketing