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Growth Marketing Specialist

DozeeBengaluru🇮🇳India

Quick overview

SeniorityMid Senior
Employment typeFull Time
Work modeOn Site
LocationBengaluru, India
SQLDigital MarketingEvent MarketingGrowth MarketingHubSpotLead GenerationNursingPatient CareSocial Media MarketingVendor ManagementInstagram

Job description

Overview:
Dozee Health AI is a pioneer in Contactless Remote Patient Monitoring (RPM), proven to drive transformation at scale. Headquartered in Bengaluru, India, Dozee has emerged as a leader in this category. We are seeking talented individuals to help us in this very exciting journey. Candidates will be working with top healthcare providers in the country and leverage RPM's innovation to tackle healthcare's biggest challenges - from resource constraints to quality outcomes, to new care models.

Role Overview:

We need a hands-on Growth Marketing Specialist to own event marketing, performance marketing and lead generation for the Dozy brand, and to run our digital and social presence. Most of the work supports the US market and the US sales and marketing teams, but the role also serves the India team and the overall brand. You will work independently, own outcomes and make decisions with minimal supervision.

Responsibilities

    Lead Generation and Event Marketing

  • Own marketing communication for our US events: before (invitations, promotion, registrations), during (lead capture, live social) and after (follow-up, nurture, handoff to sales).

  • Build processes to capture, score, segment and nurture event and campaign leads.

  • Improve lead quality and conversion, and close the loop with sales on outcomes.

    • Performance Marketing and Budget Management

  • Plan, run and optimise paid campaigns on LinkedIn, Meta and other channels.

  • Own the budget: allocate spend, monitor pacing and get the best outcomes within it.

  • Track and report CPL, CAC, CTR, conversion rates, MQL to SQL, pipeline contribution and ROI, and run A/B tests.

    • HubSpot and Marketing Operations

  • Manage HubSpot day to day: campaigns, workflows, lead scoring, segmentation, landing pages and dashboards.

  • Keep data clean and reporting reliable so leadership sees funnel performance clearly.

    • Agency and Vendor Management

  • Manage external design and performance marketing agencies: clear briefs, timelines, critical review and accountability for results.

    • Digital and Social Media Marketing

  • Own the content calendar across LinkedIn, Instagram and other channels, and optimise posts using performance data.

  • Work with design and content partners on timely, on-brand creative.

    • Cross-functional Collaboration (India and US)

  • Partner with the US sales and marketing teams as primary stakeholders, and equally support the India team.

  • Share regular performance updates and recommendations with leadership.

Requirements

  • Around 5 to 8 years in digital marketing, performance marketing and lead generation.

  • Proven record running paid campaigns and managing budgets with measurable results.

  • Hands-on HubSpot experience (campaigns, workflows, lead scoring, reporting) and strong command of marketing metrics.

  • Event-driven or B2B lead generation and post-event nurturing experience, preferred.

  • Experience managing external agencies, including design and performance partners.

  • Experience working with US teams or the US market, and comfort with overlapping US hours.

Skills that set you up to win

  • Self-starter who owns outcomes. You do not wait for instructions.

  • Independent operator. Candidates who have only worked as one member of a large team or inside an agency are unlikely to fit.

  • Analytical and budget-conscious. You decide from data.

  • Strong collaborator. You work well with US stakeholders, the India team and agencies

Vision & Mission
Save Million lives with Health AI
Dozee is India’s leading AI-Powered contactless Remote Patient Monitoring (RPM) and Early Warning System (EWS). A solution that continuously monitors patients and provides early warnings of clinical deterioration, enabling timely interventions and enhancing patient safety in hospitals, nursing facilities and patient homes. A "Made in India for the World" solution, Dozee has pioneered the world’s first non-contact blood pressure monitoring system. Trusted by leading healthcare providers in India, the USA, and Africa, Dozee is transforming patient safety and care by enhancing outcomes and reducing costs.
Dozee is adopted by 300+ hospitals and monitors 16000+ beds across 4 countries. Dozee has monitored over 1 Mn Patients, Delivered 35000+ Life Saving Alerts and Saved 10 Mn+ Nursing Hours.
Videos
Dozee in News:
Bloomberg - Oct 21, 2024
News18Oct 26, 2024
Analytics India MagazineOct 29, 2024
ET HealthWorldSep 16, 2024
BW healthcareworldOct 29, 2024
A tertiary care hospital study published in JMIR, validated Dozee’s Early Warning System (EWS), showing it identified 97% of deteriorating patients, provided alerts ~19 hours in advance, and generated 5x fewer alerts, reducing alarm fatigue and improving patient outcomes.
A study at King George Medical University, Lucknow, and published in Frontiers in Medical Technology demonstrated that Dozee’s automation can potentially save 2.5 hours of nursing time per shift, improving workflow efficiency and allowing more focus on patient care.
A study on remote patient monitoring in general wards published in Cureus found that 90%+ of healthcare providers reported improved care and patient safety, 74% of patients felt safer, and there was a 43% increase in time for direct patient care.
Research by Sattva, an independent consulting firm, demonstrates Dozee's substantial impact: for every 100 Dozee-connected beds, it can save approximately 144 lives, reduce nurses’ time for vital checks by 80%, and decrease ICU average length of stay by 1.3 days.
Key Highlights
- Founded : October, 2015
- Founders : Mudit Dandwate, Gaurav Parchani
- Headquarters : Bangalore, India | Houston, USA | Dubai, UAE
- Key Investors & Backers : Prime Ventures, 3one4 Capital, YourNest Capital, Gokul Rajaram, BIRAC (Department of Biotechnology, State Bank of India, and Dinesh Mody Ventures, Temasek Foundation, Horizons Ventures
- Stage : Series A+
- Team Strength : 280+
- Business : Providing Continuum of care with AI-powered contactless Remote Patient Monitoring (RPM) and Early Warning System (EWS) for Hospitals and Home.
- Certifications & Accreditations : ISO13485:2016 Certified, ISO27001:2022 Certified, CDSCO Registered, FDA510K Cleared for the flagship product Dozee Vitals Signs (VS) measurement system and SOC2 Type II Certified
Achievements:
- Forbes India 30 under 30
- Forbes Asia 100 to Watch
- Times Network - India Health Awards 2024 for AI innovation in Bharat Healthcare tech
- BML Munjal Award for Business Excellence using Learning and Development
- FICCI Digital Innovation in Healthcare Award
- Anjani Mashelkar Inclusive Innovation Award Marico Innovation For India Award.
To know more about life@dozee, click here.
Disclaimer: Dozee is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.” Dozee does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. Dozee will not tolerate discrimination or harassment based on any of these characteristics

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